Cognitive vs Affective Arguments

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Quiz by A T, updated more than 1 year ago
A T
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Cognitive vs. Affective arguments

Resource summary

Question 1

Question
This diagram illustrates which theory or model of health behaviour?
Answer
  • Theory of Planned Behaviour
  • Theory of Reasoned Action
  • Protection Motivation Theory
  • Self-Determination Theory
  • ABC Planning Model
  • Health Belief Model

Question 2

Question
This diagram illustrates which theory or model of health behaviour?
Answer
  • Integrated Behaviour Model
  • Theory of Planned Behaviour
  • Transtheoretical Model
  • Health Belief Model
  • Theory of Reasoned Action
  • Self-Determination Theory
  • ABC Model of Attitude

Question 3

Question
The diagram below illustrates which model of health behaviour?
Answer
  • Elaboration Likelihood Model
  • Transtheoretical Model
  • Precede Procede Model
  • Integrated Behaviour Model
  • Health Belief Model
  • Integrated Behaviour Change Model

Question 4

Question
The Elaboration Likelihood Model proposes two routes to persuasion. The central route and the peripheral route. The central route is more likely to involve which of the following?
Answer
  • processing cognitively
  • processing heuristically

Question 5

Question
Need for cognition is the tendency for an individual to [blank_start]engage in and enjoy[blank_end] effortful cognitive activity. Need for affect is the tendency for an individual to see emotions as desirable and feel a need to [blank_start]pursue them[blank_end]. It is assumed that an affect-based message is more persuasive among individuals [blank_start]high in need for affect[blank_end] and [blank_start]low in need for cognition[blank_end], whereas a cognition-based message was more persuasive among individuals [blank_start]low[blank_end] in need for affect and [blank_start]high in need[blank_end] for cognition.
Answer
  • engage in and enjoy
  • avoid
  • promote
  • pursue them
  • understand them
  • celebrate them
  • high in need for affect
  • low in need for affect
  • low in need for cognition
  • high in need for cognition
  • low
  • high
  • high in need
  • low in need

Question 6

Question
If I say I have a high need for cognition, then I have a high cognition...
Answer
  • meta-base
  • structural base

Question 7

Question
When designing an intervention to change attitudes, health promoters can design their messages depending on the cognitive or affective need of the audience. They might 'match' their message to the attitude meta-base or the attitude structural-base of the individual. Keer's 2013 research found that if the message was matched to an individual's attitude meta-base, they [blank_start]had a higher appreciation of the message[blank_end]. However, if the message was mismatched to the individual's attitude structural base, [blank_start]their attitude would change[blank_end].
Answer
  • had a higher appreciation of the message
  • were more likely to change their attitud
  • their attitude would change
  • they would appreciate the message more.

Question 8

Question
Keer's 2013 study found: I think my attitudes are based (meta-base) on affect - I judge [blank_start]affective messages[blank_end] more positively. However, positive message judgement is no guarantee for actual persuasion. I think my attitudes are based (meta-base) on cognition - I judge [blank_start]cognitive[blank_end] messages more positively. However, positive message judgement is no guarantee for actual persuasion. Tests show my attitudes are based (structural base) on affect - more likely to change attitude if receiving message based on [blank_start]cognition[blank_end]. Tests show my attitudes are based (structural base) on cognition - more likely to change attitude if receiving message based [blank_start]on affect.[blank_end] Individuals with a cognitive structural base are equally accepting of arguments that challenge their beliefs as they are of those that provide a new type of information.
Answer
  • affective messages
  • cognitive messages
  • cognitive
  • affective
  • cognition
  • affect
  • on affect.
  • on cognition.
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