JRL 101 Ch. 11-2

1. 1Children are a growing advertising market.

   1. ATrue
   2. BFalse
2. 2First graders can recognize up to 50 logos.

   1. ATrue
   2. BFalse
3. 3An overall communication strategy for reaching key audiences using advertising, public relations, sales promotion, and interactive media.

   1. AProduct Placement
   2. BIntegrated Marketing Communication
   3. CMedia Planning
   4. DEvaluation
4. 4Deciding which media provide the the most cost effective way to reach the target audience.

   1. AMedia Planning
   2. BClutter
   3. CEvaluation
   4. DCreative Activity
5. 5Designed to promote the message of a non-profit institution and government agencies.

   1. AAdvocacy Advertising
   2. BMedia
   3. CPublic Service Advertising
   4. DLocal Advertising
6. 6Going from work done by hand in small shops to mass production of goods in factories is called modernization.

   1. ATrue
   2. BFalse
7. 7Modernization is the changing from a society in which people's identities are fixed at birth to a society where people can choose who they want to.

   1. ATrue
   2. BFalse
8. 8Where there are as many or more goods available as people are able to buy.

   1. AAdvertising
   2. BBrand Names
   3. CEconomy of Abundance
   4. DIndustrialization
9. 9Which of the following are members of the Advertising Business?
   
   

   1. AClient
   2. BMedia
   3. CClutter
   4. DAgency
   5. EAudience
10. 10Targeting is done with demographics, geographics, and psychographics.

    1. ATrue
    2. BFalse

Description

Quiz on JRL 101 Ch. 11-2, created by Heather Haskiell on 02/12/2015.

Author

Heather Haskiell

Language

English

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1

History

Created on 2 Dec 2015 · updated on 19 Feb 2016

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