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Mid Term Exam Questions
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Questions in this quiz (7)
1A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
- AA) marketer
- BB) consumer
- CC) influencer
- DD) content generator
2Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn't exactly right. This story is an example of how consumer behavior is a(n) ________.
- AA) industry
- BB) process
- CC) art form
- DD) theory
3Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
- AA) lifestyle marketing
- BB) role theory
- CC) consumer behavior
- DD) marketing research
4Which of the terms below is used to describe the bond between product and consumer that is difficult for competitors to break?
- AA) brand loyalty
- BB) custom
- CC) patronage
- DD) relationship
5Which of the following time periods is encompassed in the study of consumer behavior?
- AA) pre-purchase
- BB) purchase
- CC) post-purchase
- DD) all of the above
6Which of the following is NOT a stage in the consumption process?
- AA) desire
- BB) pre-purchase
- CC) purchase
- DD) post-purchase
7According to the basic marketing concept, a firm exists to ________.
- AA) influence popular culture
- BB) dominate market share
- CC) nurture relationships
- DD) satisfy needs
Information
- Description
- Quiz on Mid Term Exam Questions, created by alvaregi on 31/01/2016.
- Author
- alvaregi
- Language
- English
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