Quiz
Management of product innovation
Questions in this quiz (27)
11. The innovation funnel:
- Aa. Sketches the role of management in the innovation process
- Bb. Ends up before the launch stage
- Cc. Is a rough sketch of the development process
- Dd. Is mainly based on the pharmaceutical industry
22. Technology:
- Aa. Mainly concerns equipment of a firm, such as machines or instruments
- Bb. Is in its purest essence knowledge
- Cc. Concerns the processes of a firm
- Dd. Is the residual of the change in gross domestic product over the years
33. What trait(s) do most successful inventors not possess?
- Aa. More interested in problems than solutions
- Bb. Seeking local solutions instead of global ones
- Cc. Not specialized solely in one field
- Dd. Questioning assumptions made in previous work in the field
44. An example of agglomeration economics is:
- Aa. Concentration of pollution
- Bb. An increased likelihood of the firm’s competitors to gain access to the firm’s knowledge
- Cc. Traffic congestion
- Dd. Attract new labor to the area
55. The two dimensions of a technology S-curve are:
- Aa. Effort and time
- Bb. Performance and time
- Cc. Performance and effort
- Dd. Performance and diffusion
66. The most suitable group of opinion leaders with respect to an innovation is:
- Aa. Innovators
- Bb. Early adopters
- Cc. Early majority
- Dd. Late majority
77. Network externalities refer to an increased value due to:
- Aa. Complementary goods
- Bb. Installed base and complementary goods
- Cc. Absorptive capacity
- Dd. Path dependency
88. The users’ comparison of a new and an existing technology is based on:
- Aa. Objective information about actual technological benefits
- Bb. Objective information, subjective information and expectations for the future
- Cc. Perceived technological benefits and the perceived installed base
- Dd. Expectation with respect to technological benefits, installed base , and the availability of complementary goods
99. According to Porter’s value chain, placing a purchasing order is part of:
- Aa. Inbound logistics
- Bb. Procurement
- Cc. Outbound logistics
- Dd. Operations
1010. Core competences are in general:
- Aa. Distinct from elemental abilities
- Bb. Business-unit related
- Cc. Linked to one end product
- Dd. Equal to core technologies
1111. A firm’s alliance strategy can be categorized among two dimensions:
- Aa. The extent of capability complementation and the extent of capability transfer
- Bb. The extent of capability complementation and the extent new capabilities are jointly developed
- Cc. Capability complementation versus transfer and an individual versus a network of alliances
- Dd. The extent to which skills and resources can be combined and the extent of knowledge transfer
1212. Licensing is a type of:
- Aa. Alliance
- Bb. Outsourcing
- Cc. Contract manufacturing
- Dd. Joint venture
1313. Standardization within the firm primarily refers to:
- Aa. A uniform way to perform activities
- Bb. The behavior of the firm members
- Cc. Managerial oversight over the firm
- Dd. Decision-making authority in the firm
1414. Organic structures are characterized by:
- Aa. A network of organizations
- Bb. Modular organizations
- Cc. A high level of organization
- Dd. A low level of standardization and formalization
1515. What statement about project/ product champions is not correct?
- Aa. Champions are more likely to be involved with radical innovation projects
- Bb. Champions are more likely to be from R&D or marketing
- Cc. Champions may arise from any level in the organization
- Dd. As of 2001 the majority of North American firms use senior managers to champion new product development projects
1616. What statement is correct about the stage-gate process?
- Aa. Gates are activity-based, stages decision-based
- Bb. Idea generation usually is part of the actual stage-gate process for development
- Cc. Building a business case is usually part of the stage-gate process
- Dd. The stage-gate process consists of five steps
1717. What statement is correct about functional development teams?
- Aa. These teams have a junior or middle manager as a project manager
- Bb. There is high potential for conflict between team and functions
- Cc. Team members may have little commitment to the development project
- Dd. These teams have dedicated liaison personnel facilitating communication and coordination among functions
1818. A contract book defines:
- Aa. The project’s mission
- Bb. Measurable goals for the project
- Cc. The basic plan to realize the project goals
- Dd. Who is on the development team
1919. To examine the impact of informal coordination on the unit’s level of ambidexterity, Jansen et al (2006) focus on:
- Aa. Social relationships between units in the firm
- Bb. Social relationships within the unit of the firm
- Cc. Power relations between units of the firm
- Dd. Power relations within the units of the firm
2020. In the Cardinal (2001) study formalization is part of:
- Aa. Input control
- Bb. Behavioral control
- Cc. Output control
- Dd. None of these answers is correct
2121. In the Song et al (2007) study:
- Aa. The use of CMC technologies is more important than the level of co-location for the sharing of technological knowledge
- Bb. The level of co-location is more important than the use of CMC technologies for the sharing of technological knowledge
- Cc. Both measures mentioned are equally important for the sharing of technological knowledge
- Dd. Both measures mentioned have no influence on the sharing of technological knowledge
2222. What statement about the Gassmann and von Zedtwitz (2003) study is correct:
- Aa. The more incremental the innovation the more successful a centralized venture team
- Bb. The more systemic the nature of the project the more successful a decentralized venture team
- Cc. The more tacit the knowledge the more successful a centralized venture team
- Dd. The more overlap of competences the more successful a centralized venture team
2323. Increasing the number of stages in the stage gate (Cooper, 2008) is an example of:
- Aa. Information flexibility
- Bb. Time rigidity
- Cc. Organizational rigidity
- Dd. Organizational flexibility
2424. If products are novel then (Sethi & Iqbal 2008):
- Aa. Learning failure is negatively related to market performance
- Bb. Learning failure is positively related to market performance
- Cc. Project inflexibility is negatively related to learning failure
- Dd. None of these answers is correct
25Ambidexterity in Innovation Management means:
- AThe management of both exploration and exploitation
- BThe management of both radical and incremental innovation
- CThe management of the initiation and implementation stage in an innovation project
- DThe management of both certainty and uncertainty in the firm
26The existence of virtual global development teams leads to
- AKnowledge sharing problems within the subteams
- BKnowledge sharing problems among the subteams
- CAn increased spontaneity of encounters
- DNone of these answers is correct
27Having many iterations in the development process using customer feedback to improve, is an example of:
- AOrganizational rigidity
- BTime flexibility
- CInformational flexibility
- DInformational rigidity
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- Tristan Reinsma
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