6910584
Description
Quiz by Chad Collins, updated more than 1 year ago
|
Created by Chad Collins
over 7 years ago
|
|
Question 1
Question
What does trade dress protect?
Answer
-
What does trade dress protect?
-
The distinctive slogan of a good or service
-
The distinctive appearance/image of a good or service
-
The distinctive name of a good or service
Question 2
Question
What portion of the license agreement specifies the exact begin and end dates of the contract?
Answer
-
License Grant
-
Term
-
Warranties and obligations
-
Restrictions and requirements
Question 3
Question
When an event planner seeks celebrity endorsements for an upcoming event, s/he should make sure they
are credible and
Answer
-
resourceful.
-
innovative.
-
neutral.
-
trustworthy
Question 4
Question
The selection of a particular entertainer to endorse a new product should be directly linked to the
company's
Answer
-
distribution.
-
profitability.
-
image.
-
personality.
Question 5
Question
What should every sports organization do before registering a trademark?
Answer
-
Hire “logo cops” to look for counterfeit merchandise
-
Conduct a trademark search for conflicting or similar marks
-
Develop a licensing program
-
Offer guidelines for consumers on how to distinguish real products from fake
Question 6
Question
What does the license grant portion of the license-agreement specify?
Answer
-
The exact beginning and ending dates of the contract and processes for contract renewal
-
Procedures to review the licensee’s work
-
Properties being licensed and types of merchandise to be produced
-
Details regarding payment
Want to create your own Quizzes for free with GoConqr? Learn more.