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COMM 1100 Exam #4

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Quiz on COMM 1100 Exam #4, created by Heavyn Wilbern on 11/29/2016.
Heavyn Wilbern
Quiz by Heavyn Wilbern, updated more than 1 year ago
Heavyn Wilbern
Created by Heavyn Wilbern over 7 years ago
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Resource summary

Question 1

Question
a powerful form of communication that includes a speaker who has a reason for speaking, an audience that gives the speaker attention, and a message that is meant to accomplish a specific purpose
Answer
  • public speaking
  • audience analysis
  • anecdotes
  • demographics

Question 2

Question
a highly systematic process of getting to know one's listeners relative to the topic and speech occasion.
Answer
  • plagarism
  • statistics
  • surveys
  • audience analysis

Question 3

Question
sameness, as applied to a public speaker and his or her audience
Answer
  • directories
  • homogeny
  • statistics
  • scientific research findings

Question 4

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a statement that expresses both he topic and the general speech purpose in action form and in terms of the specific objectives the speaker hopes to achieve with his or her presentation
Answer
  • specific purpose statement
  • thesis statement

Question 5

Question
a statement that conveys the central idea or core assumption about the speaker's topic
Answer
  • thesis statement
  • specific purpose statement

Question 6

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the opinion or judgment of an expert, a professional in his or her field
Answer
  • expert testimony
  • lay testimony

Question 7

Question
the opinion of a nonexpert who has personal experience of or has witnessed an event related to the speaker's topic
Answer
  • lay testimony
  • expert testimony

Question 8

Question
hard numbers and facts that are particularly useful for public speeches on medicine, health, media, or the environment
Answer
  • scientific reearch findings
  • anecdotes
  • surveys
  • statistics

Question 9

Question
information provided in numerical form
Answer
  • statistics
  • anecdotes
  • scientific research findings
  • surveys

Question 10

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brief, personal stories that have a point or a punch line
Answer
  • scientific research findings
  • surveys
  • anecdotes
  • statistics

Question 11

Question
to solicit answers to a question or series of questions related to one's speech topic from a broad range of individuals
Answer
  • scientifc research findings
  • statistics
  • surveys
  • anecdotes

Question 12

Question
a type of secondary resource that is created and maintained by people rather than automatically by computers; guides visitors to the main page of a Web site organized within a wider subject category.
Answer
  • library gateways
  • directories

Question 13

Question
a collection of databases and information sites arranged by subject, generally reviewed and recommended by experts (usually librarians).
Answer
  • directories
  • library gateways

Question 14

Question
a program that indexes Web content and searches all over the Web for documents containing specific keywords that the researcher has chosen.
Answer
  • search engines
  • metasearch engines

Question 15

Question
a search engine that scans multiple search engines simultaneously.
Answer
  • metasearch engines
  • search engines

Question 16

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the quality, authority, and reliability of a source of information
Answer
  • plagarism
  • running bibliography
  • credibility

Question 17

Question
a pattern of speech arrangement that present the main points of a message forward (or backwards) in a systematic, time-related fashion
Answer
  • chronological pattern
  • topical pattern
  • primacy-recency effect
  • spatial pattern

Question 18

Question
a pattern of speech arrangement that is based on organization into categories, such as persons, places, things, or processes
Answer
  • chronological pattern
  • topcial pattern
  • primacy-recency effect
  • spatial pattern

Question 19

Question
a pattern of speech arrangement that arranges main points in terms of their physical proximity or position in relation to each other (north to south, east to west, bottom to top, left to right, outside to inside, and so on).
Answer
  • topical pattern
  • spatial pattern
  • primacy-recency effect
  • chronological pattern

Question 20

Question
a pattern of speech arrangement that involves dramatizing an obstacle and then narrowing alternative remedies down to the one the speaker wants to recommend.
Answer
  • motivated sequence pattern
  • narrative pattern
  • cause-effect pattern
  • problem-solving pattern

Question 21

Question
a pattern of speech arrangement that organizes the message around cause-to-effect or effect-to-cause relationships.
Answer
  • narrative pattern
  • cause-effect pattern
  • motivated sequence pattern
  • problem-solution pattern

Question 22

Question
a pattern of speech arrangement that entail five phases based on the psychological elements of advertising: attention, need, satisfaction, visualization, and action.
Answer
  • problem-solving pattern
  • narrative pattern
  • motivated sequence pattern
  • cause-effect pattern

Question 23

Question
a pattern of speech arrangement that ties points together in a way that present a vivid story, compete with characters, setting, plot, and imagery.
Answer
  • motivated sequence pattern
  • cause-effect pattern
  • problem-solving pattern
  • narrative pattern

Question 24

Question
in a persuasive speech, a challenge to listeners to act in response to the speech, see the problem in a new way, or change their beliefs, actions, and behavior
Answer
  • grab listeners' attention
  • call to action

Question 25

Question
a draft outline the speaker will use, and possibly revisit and revise continually, throughout the preparation for a speech; also known as a working outline
Answer
  • preparation outline
  • speaking outline

Question 26

Question
the final speech plan, complete with details, delivery tips, and important notes about presentation aids, also known as the delivery outline.
Answer
  • speaking outline
  • preparation outline

Question 27

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the nervousness one experiences when one knows that one has to communicate in front of an audience
Answer
  • special occasion speeches
  • public speaking anxiety

Question 28

Question
a form of public speaking in which the speech is committed to memory
Answer
  • manuscript
  • oratory

Question 29

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a style of public speaking that is spontaneous , without any warning or preparation
Answer
  • impromptu speaking
  • extemporaneous speaking

Question 30

Question
a style of public speaking that involves delivery with few or no notes, but for which the speaker carefully prepares for in advance
Answer
  • extemporaneous speaking
  • impromptu speaking

Question 31

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a reference to source materials that the speaker mentions in the narrative of a speech
Answer
  • oral citation
  • manuscript

Question 32

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a form of public speaking intended to increase the audience's understanding or knowledge
Answer
  • persuasive speaking
  • informative speaking
  • public speaking
  • exploratory speaking

Question 33

Question
presenting facts and information in a straight forward and evenhanded way, free of influence from the speaker's personal thoughts and opinions
Answer
  • objective
  • subjective

Question 34

Question
presenting fact and information from a particular point of view
Answer
  • subjective
  • objective

Question 35

Question
an approach to conveying information that involves painting a mental picture fro the audience
Answer
  • descriptive presentation
  • receptive audience
  • explanatory speeches
  • informative speaking

Question 36

Question
a speech that answers the question "Why?" or "What does that mean?" by offering thorough explanations of meaning
Answer
  • demonstrative speeches
  • definitional speeches
  • explanatory speeches

Question 37

Question
a speech that answers how questions by showing an audience the way something works
Answer
  • demonstrative speeches
  • definitional speeches
  • explanatory speeches

Question 38

Question
a presentation whose main goal is to provide answers to "what" questions by explaining to an audience what something is.
Answer
  • definitional speeches
  • demonstrative speeches
  • explanatory speeches

Question 39

Question
the act of using manipulation, threats, intimidation, or violence to gain compliance.
Answer
  • anchor position
  • hostile audience
  • coercion

Question 40

Question
speech that is intended to influence the attitudes, belief, and behavior of an audience.
Answer
  • persuasive speaking
  • explanatory speeches
  • public speaking anxiety
  • informative speaking

Question 41

Question
our general evaluation of people, ideas, objects, or events.
Answer
  • attitude
  • belief
  • behavior

Question 42

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the way in which people perceive reality; our feelings about what is true and real and how confident we are about the validity of something
Answer
  • beliefs
  • behavior
  • attitudes

Question 43

Question
observable communication, including both verbal and nonverbal messages; the manner in which we act or function in response to our attitudes and beliefs
Answer
  • belief
  • attitudes
  • behavior

Question 44

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a claim of what is or what is not
Answer
  • proposition of value
  • proposition of policy
  • proposition of fact

Question 45

Question
a claim about what goal, policy, or course of action should be pursued
Answer
  • proposition of policy
  • proposition of fact
  • proposition of value

Question 46

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a claim about something's worth
Answer
  • proposition of policy
  • proposition of value
  • proposition of fact

Question 47

Question
the theory that a speaker's ability to successfully persuade an audience depends on the audience's current attitudes or disposition toward the topic
Answer
  • cognitive dissonance theory
  • social judgment theory
  • relationship

Question 48

Question
an audience that opposes the speaker's message and perhaps the speaker personally; the hardest type of audience to persuade
Answer
  • receptive audience
  • neutral audience
  • hostile audience

Question 49

Question
an audience that falls between the receptive audience and the hostile audience; neither supports nor opposes the speaker.
Answer
  • hostile audience
  • neutral audience
  • receptive audience

Question 50

Question
an audience that already agrees with the speaker's viewpoints and message and is likely to respond favorably to the speech
Answer
  • hostile audience
  • receptive audience
  • neutral audience

Question 51

Question
an interaction between two parties that is deliberate and purposeful for at least one of the parties involves
Answer
  • performance appraisals
  • exit interview
  • interview

Question 52

Question
an interview that employers hold with employees who opt to leave the company, to identify organizational problems that might affect future employee retention.
Answer
  • performance appraisals
  • exit interview
  • interview

Question 53

Question
the process of using interconnected groups or associations of persons one knows to develop relationships with their connections whom one does not know.
Answer
  • interview
  • performace appraisals
  • exit interview
  • networking

Question 54

Question
an interview designed to review an individual or party's accomplishments and develop goals for the future; used in corporate and academic environments
Answer
  • performance appraisals
  • selection interview
  • networking

Question 55

Question
an interview whose primary goal is to secure or fill a position within an organization
Answer
  • selection interview
  • exit interview
  • networking

Question 56

Question
a printed summary of one's education, work experiences, and accomplishments
Answer
  • resume
  • cover letter

Question 57

Question
a one-page letter indicating interest in a specific position
Answer
  • resume
  • cover letter

Question 58

Question
an audience's position on a topic at the outset of the speech
Answer
  • Elaboration Likelihood Model
  • Maslow's hierarchy of needs
  • anchor position

Question 59

Question
a model that highlights the importance of relevance to persuasion and holds that listeners process persuasive messages by one of two routes, depending on how important the message is to them.
Answer
  • anchor position
  • Elaboration Likelihood Model
  • Maslow's Hiierarchy of Needs

Question 60

Question
critically thinking about the speaker's message, questioning it, and seriously considering acting on it; occurs when listeners are motivated and personally involved with the content of the message.
Answer
  • central processing
  • peripheral processing

Question 61

Question
giving little thought to a message or even dismissing it as irrelevant, too complex to follow, or simply unimportant, occurs when listeners lack motivation to listen critically or unable to do so.
Answer
  • central processing
  • peripheral processing

Question 62

Question
a form of rhetorical proof that appeals to ethics and concerns the qualifications and personality of the speaker
Answer
  • pathos
  • logos
  • ethos

Question 63

Question
a form of rhetorical proof that appeals to logic and is directed at the audience's reasoning on a topic
Answer
  • ethos
  • pathos
  • logos

Question 64

Question
a form of rhetorical proof that concerns the nature of the audience's feelings and appeals to their emotions.
Answer
  • logos
  • ethos
  • pathos

Question 65

Question
an organizational pattern for persuasive speaking in which the speaker begins by presenting main points that are opposed to his or her own position and then follows them with main points that support his or her own position.
Answer
  • refutational organizational pattern
  • comparative advantage pattern

Question 66

Question
an organizing pattern for persuasive speaking in which the speaker shows that his or her viewpoint is superior to the other viewpoints on the topic
Answer
  • refutational organizational pattern
  • comparative advantage pattern

Question 67

Question
the occurrence of medicated communication on a very broad scale
Answer
  • mass communication
  • mediated communication

Question 68

Question
the use of technology to deliver messages between sources and receivers
Answer
  • mass communication
  • mediated communication

Question 69

Question
the merging of traditional mass communication with digital computing and telecommunication technologies
Answer
  • low culture
  • exponentiality
  • media convergence

Question 70

Question
the economic principle that relatively few items bring most of the income to a particular industry, while the rest only add a little
Answer
  • exponentiality
  • media convergence
  • low culture

Question 71

Question
entertainment that appeals to most people's baser instincts, typified by lurid, sensational images and stories charged with sex, violence, scandal, and abuse
Answer
  • low culture
  • media convergence
  • exponentiality

Question 72

Question
in mass media, the process of targeting smaller, specific audiences; also known as rich marketing
Answer
  • narrowcasting
  • boradcasting

Question 73

Question
in mass media, carefully monitoring content and eliminating messages that might offend viewers or sponsors
Answer
  • self-censorship
  • narrative complexity

Question 74

Question
in mass media, complicated plots and connections between characters, a blurring of reality and fantasy, and time that is not always linear or chronological.
Answer
  • narrative complexity
  • self-censorship

Question 75

Question
signals carried over the airwaves from the station transmitter to a receiver.
Answer
  • broadcasting
  • narrowcasting

Question 76

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the expectation that media will serve certain needs
Answer
  • media dependence
  • third person effect
  • user genreated content
  • marketplace of ideas

Question 77

Question
the tendency to assume that negative media messages and bias have a much greater influence on other people than on oneself or people one thinks are like oneself
Answer
  • media dependence
  • third person effect
  • marketplace of idea
  • user generated content

Question 78

Question
songs, videos, and other content that individuals create an share publicly through mass media
Answer
  • marketplace of idea
  • user generated content
  • media dependence
  • third person effect

Question 79

Question
the open forum in which idea compete
Answer
  • user generated content
  • third person effect
  • marketplace of ideas
  • media dependence

Question 80

Question
the perspective that focuses not on what media does to us, but on what we do with media - that is, the way we make media choices (uses) to satisfy our needs and goals (gratifications).
Answer
  • uses and gratification perspective
  • social cognitive theory
  • cultivation theory

Question 81

Question
the theory that we learn behavior by watching the behaviors of those whom we have identified as models
Answer
  • social cognitive theory
  • uses and gratification persective
  • cultivation theory

Question 82

Question
the argument that a steady, long-term diet of heavy television viewing results in perceptions of reality that match the (distorted) view of reality presented on television
Answer
  • cultivation theory
  • social cognitive theory
  • uses and gratification perspective

Question 83

Question
the idea the extensive media coverage of a particular issue will "set the agenda" for what issues people are thinking and talking about
Answer
  • gatekeeper
  • agenda setting

Question 84

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those organization and individuals who control the creation and distribution of information and entertainment.
Answer
  • agenda setting
  • gatekeeper

Question 85

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the valuable resources, such as information and support, that come from having connections and relationships among people
Answer
  • social capital
  • citizen journalist

Question 86

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reporting and commenting on local events by nonprofessional, non-journalist citizens
Answer
  • citizen journalist
  • social capital

Question 87

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the gap between the haves and the have-nots in terms of regular access to modern technology, especially broadband connections
Answer
  • information overload
  • digital divide
  • media literate

Question 88

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the difficulty in sorting through and making sense of vast amounts of information, created by the volume of messages made available by converging media
Answer
  • information overload
  • media literate
  • digital divide

Question 89

Question
having an understanding of one's own media habits and critically evaluating and analyzing media sources and messages
Answer
  • media literate
  • digital divide
  • information overload
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