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Adwords Exam 2

kong sovankiry 10 questions

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Questions in this quiz (10)

  1. 1you would choose to advertise on the google display network if you want to
    1. Ashow ads on google shopping
    2. Bshow ads to people on non-google search sites
    3. Cshow ads on google maps
    4. Dshow ads on websites related to your business
  2. 2By monitoring ad campaign performance, an advertiser may obtain the information needed to:
    1. ADetermine if campaigns are meeting overall marketing and conversion goals
    2. BCompare campaign performance to that of other advertisers
    3. CCreate additional AdWords accounts for low-performing keywords
    4. DCreate duplicate ad groups with identical keywords and different ad variations
  3. 3What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
    1. AAdd display ads and affinity audiences targeting people interested in green living and beauty
    2. BUse a balanced combination of broad-, exact- and phrase-matched keywords
    3. CTarget large metropolitan areas where people are more likely to encounter her product
    4. DIncrease the daily budget and add text ads with clear call-to-actions like “Buy now”
  4. 4You can use Keyword Planner to identify:
    1. AThe number of negative keywords you should add
    2. BThe amount of traffic potential keywords might get
    3. CWhich text ads are performing best based on your keywords
    4. DWeb-pages where ad can appear based on your keywords
  5. 5An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
    1. AModify the ad associated with that keyword to direct to a highly-relevant landing page
    2. BSet an ad group bid adjustment of +20% for the keyword
    3. CDelete the keyword and use Keyword Planner to find more Relevant keywords
    4. DDelete the keyword and add a synonym of the keyword to the campaign
  6. 6Which statistic indicates how often a click has led to a conversion?
    1. ACTR
    2. BConverted clicks
    3. CCost-per-conversion
    4. DConversion rate
  7. 7An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
    1. ASet a bid of $20 per ad group
    2. BSet a daily budget of $20 for the advertiser’s campaign
    3. CSet a bid of $20 for the advertiser’s campaign
    4. DSet a daily budget of $20 for the advertiser’s account
  8. 8What’s one benefit of creating multiple ad groups?
    1. AYou can set different budgets for each ad group
    2. BYou can break up keywords and ads into related themes
    3. CYou can target specific ad groups into various Google networks
    4. DYou can pause specific keywords if they’re not performing well
  9. 9Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
    1. AUse frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
    2. BAdd demographic and age targeting to show ads to people in this audience
    3. CSet up a remarketing list to show ads to women who have previously visited your client’s website
    4. DIncrease CPC bids and experiment with variations of ad text that includes running tips
  10. 10Which bidding strategy should "Katrit" use if her goal is to get more people to call her local catering business?
    1. ACPC
    2. BCPA
    3. CCPM
    4. DCPV

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10 questions 10 minute up speed you memory
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