30. The More Uncertain People are, the More they Defend their Ideas
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- Caption: Image Courtesy of: https://knowledge.insead.edu/
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Definition: Cognitive Dissonance Denial
- The act of completely denying or ignoring certain facts because they conflict with our own beliefs whether accurate or not.
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How Cognitive Dissonance Affects Beliefs
- If people are not forced to agree with something they don't believe in, then they actually tend to deny any new or different information presented to them.
- If unconfident about their beliefs, they tend to dig in even harder to defend their position.
- If people are forced to agree with something they don't believe in, the more it occurs the more they begin to change their beliefs.
- Caption: Image compliments of: https://imgur.com/gallery/lzaMR
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- Slide Set on 30. The More Uncertain People are, the More they Defend their Ideas, created by Julie Mastbrook on 28/03/2018.
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- Julie Mastbrook
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