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Lead Scoring

Raquel Moreno 5 questions

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Questions in this quiz (5)

  1. 1What are the benefits of using LEad Scoring in Eloqua? Choose three
    1. Aensures prompt follow up with priority leads
    2. Bimproved alignment between Sales and Marketing teams
    3. Cenables better resource alignment within an organization
    4. Dimproved campaing engagement metrics
    5. Ereduces the number of contacts in Eloqua
  2. 2Which statement is true about the updating of Lead Scores from Eloqua to an integrated CRM platform?
    1. AAny change in a Lead Score is automatically updated to the CRM real time
    2. BThe update of Lead Scores in a CRM system is always configured manually
    3. CThe update of Lead Scores in the CRM is not dynamic and an additional process need to be built into Eloqua
    4. DChanges in Lead Scores are automatically updated to the CRM within 15 minutes of the change
  3. 3Which of the following Lead Scores indicates a high level of interest, but not the ideal buyer?
    1. AD1
    2. BD4
    3. CA4
    4. DB1
  4. 4Lead Scoring in Eloqua is based on two aspects: Profile Criteria and ________________ Criteria
    1. ADisengagement
    2. BInterest
    3. CEngagement
    4. DAction
  5. 5Who can create an activate multiple lead scoring models in Eloqua?
    1. AAnyone. It does not matter what licence of Eloqua your organization purchased.
    2. BEnterprise and Standard licence holders
    3. CAdministrators only
    4. DBasic Marketer trim purchasers

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Description
Marketing Quiz on Lead Scoring, created by Raquel Moreno on 20/04/2021.
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Español
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