Quiz
Principles of Marketing, 4th Canadian Edition
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Fragen in diesem Quiz (21)
1Understanding the needs of the customer
- ANeed
- BMarketing
- CProduct orientation
- DSales orientation
2state of being where we desire something that we do not possess but yearn to acquire
- Aneed
- Bmarketing
- Cproduct orientation
- Dsales orientation
3[blank_start]____________[blank_end] focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly
- Aproduct orientation
4[blank_start]_____________[blank_end]hard selling to the customer, who has greater choice thanks to more competition in the marketplace
- ASales orientation
5[blank_start]__________[blank_end] a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer
- Amarketing company orientation
6[blank_start]_____________[blank_end]looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.
- Asocial marketing orientation
7buyer's evaluation of a good or service in terms of whether it has met their needs and expectations
- Acustomer satisfaction
- Brelationship marking
- Ccustomer value
- Dexchange
8a strategy that focuses on keeping and improving relationships with current customers
- Arelationship marking
- Bexchange customer satisfaction
- Ccustomer value
- Dneeds
9relates to the tangible and intangible aspects of a company's offering
- Aproduct
- Bprice
- Cplace
- Dpromotion
10refers to the quantifying of a value in exchange for a company's offering.
- Aprice
- Bplace
- Cpromotion
- Dproduct
11relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.
- Aplace
- Bprice
- Cproduct
- Dpromotion
12relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers
- Apromotion
- Bplace
- Cproduct
- Dprice
13people giving up one thing to receive another thing they would rather have
- Aexhange
- Bcustomer value
- Crelationship marking
14the relationship between benefits and the sacrifice necessary to obtain those benefits
- Acustomer value
- Bcustomer satisfaction
- Cexchange
15what are the five forces of competition
- Adirect, substitute, new entrants, suppliers, buyers
- Bdirect, price, new entrants, suppliers, buyers
- Cbuyers, suppliers, substitute, new entrants, target market
- Ddirect, substitute, new entrants, suppliers, and buyees
16[blank_start]_____[blank_end] a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-
- Apurchasing power
17[blank_start]______[blank_end]the amount of money people have to spend on nonessential items
- Adiscretionary income
18[blank_start]____________[blank_end] a period of economic activity characterized by negative growth, which reduces demand for goods and services
- Arecession
19a business's concern for society's welfare
- Acorporate social responsibility
- Btriple bottom line
- Csocial acceleration
- Dpyramid of corporate social responsibility
20a business philosophy seen as the pursuit of profit while also benefiting society and the environment
- Atriple bottom line
- Bcorporate social responsibility
- Cpyramid of corporate social responsibility
21the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems
- Asocial acceleration
- Bpyramid of corporate social responsibility
- Ctriple bottom line
- Dgreen marketing
Informationen
- Beschreibung
- Lamb, Hair, McDaniel, Boivin, Gaudet, Shearer
- Autor
- Juls Castro
- Sprache
- English
- Aufrufe
- 616
- Schlagwörter
- Bewertung
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