2. Perception

1. 1Which of the following is NOT a personal selection factor?

   1. APerceptual defence
   2. BPerceptual vigilance
   3. CPerceptual acuity
2. 2JND stands for?

   1. AJumping Noise Distortion
   2. BJustified Negotiated Distance
   3. CJudged Noisy Distraction
   4. DJust Noticeable Difference
3. 3____________suggests that the amount of change required for a person to notice a change in a stimulus is systematically related to the intensity of the original stimulus.

   1. AActivation law
   2. BPerception law
   3. CMurphy's law
   4. DWeber's law
4. 4The point at which a sensory system detects changes in or differences between two stimuli is called the ________________________

   1. Aexposure horizon
   2. Bdifferential threshold
   3. CJND (just noticeable difference)
   4. Dsensory threshold
5. 5Which of the following DOES NOT lead to adaption?

   1. APersonality
   2. BDuration
   3. CDiscrimination
   4. DRelevance
6. 6Subliminal priming studies often lack ______________________

   1. Aface validity
   2. Becological validity
   3. Cinternal validity
   4. Dexperimental validity
7. 7The minimum difference we can detect between two stimuli is called the __________?

   1. Ajust noticeable difference
   2. Bdifferential threshold
   3. Csensory threshold
   4. Dexposure threshold
8. 8Which statement is FALSE?

   1. AInterpretation refers to the meanings we assign to sensory stimuli
   2. BGestalt is a school of thought that maintains that people interpret meaning from the totality of a set of stimuli rather than from an individual stimulus
   3. CThe closure principle and the disimilarity principle are examples of how humans assess stimuli holistically
   4. DThe figure-ground principle illustrates how one part of the stimulus will dominate while the other parts recede into the background
9. 9The letters b, c, d, g, k, p, are examples of ________________

   1. Aonomatopoeia
   2. Bsound symbolism
   3. Csibilants
   4. Dplosives
10. 10Which of the following are IS NOT a stimulus selection factors:

    1. Asize
    2. Bnovelty
    3. Cposition
    4. Drange

11. 11Which of the following is NOT a stage in the perceptual process?

    1. AInterpretation
    2. BExposure
    3. CAnalysis
    4. DAttention
12. 12Haptics relates to which of the senses?

    1. ATouch
    2. BTaste
    3. CSight
    4. DHearing

Beschreibung

Consumer Behaviour Quiz am 2. Perception, erstellt von ella boby am 05/04/2019.

Autor

ella boby

Sprache

English

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Schlagwörter

consumer behaviour

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