Quiz
ch 8 quiz
Create a free account to finish this quiz
Save your progress and see your final score.
Already have an account? Sign in
Questions in this quiz (22)
1Effectiveness of marketing communications to change attitudes is an example of
- APersuasion
- BBuilding credibility
- CSleeper Effect
- DHype
2Consumers are now proactive in communications processes: Twitter, Internet, iPhone, Facebook
- ATrue
- BFalse
3Consumers are active goal-directed and draw on mass media to satisfy needs
- ATrue
- BFalse
4Same words by different people can have very different meanings. This is
- Asource bias
- Bsource effects
- Cbuzz
5Over time disliked sources can still get a message across effectively. Sometimes sources become irritating or disliked.
- Asleeper effect
- Bpersuasion
- Ccredibility
6What is building credibility?
- ASources perceived expertise, objectivity, or trustworthiness
- BEffectiveness of marketing communications to change attitudes
- CSource has required knowledge but source's willingness to convey it is compromised
7____ is authentic message generated by customers
- AHype
- BBuzz
- CSleeper Effect
8____ is inauthentic message generated by corporate propoganda
- Abuzz
- Bhype
- Csleeper effect
9knowledge bias is when a source's knowledge about a topic is not accurate
- ATrue
- BFalse
10source has required knowledge but source's willingness to convey is compromised is an example of
- Aconsumer beliefs
- Bknowledge bias
- Creporting bias
11______ is perceived social value of source
- Asource attractiveness
- Bhalo effect
- Cphysically attractive
- Dvisual image
12people who rank high on one dimension are assumed to excel at other dimensions is an example of
- Ahalo effect
- Bsource attractiveness
- Ccredibility
13what are some examples of non-human endorsers
- Asocial status
- Bmascots/animals
- Cavatar: cyberspace character that can be moved around in a virtual world
- Dcartoon characters
14big emotional impact
- Avisual images
- Bverbal message
15high-involvement situations
- Avisual images
- Bverbal message
16Powerful description/graphics command attention and are strongly embedded in memory is called
- Acomparative advertising
- Bconventional ads
- Cvividness
17when an advertisement compares two but recognizable brands on specific attributes, this is called
- Acomparative advertising
- Brational appeals
- Cemotional appeals
18many companies use an emotional strategy when consumers find no differences among brands
- ATrue
- BFalse
19sexual appeals don't vary by country. Strong sexual imagery don't make consumers likely to buy a product
- ATrue
- BFalse
20different cultures have different sense of humor. humorous ads get attention, they are a source of distraction and increase message acceptance
- ATrue
- BFalse
21emphasize negative consequences that can occur unless a consumer changes behaviour attitude, it is common in social marketing.
- Afear appeals
- Bsex appeal
- Chumorous appeal
22assumes that once consumers receive message they begin to process it is called?
- AELM elaboration likelihood model
- Bsex appeal
- Cfear apeal
Information
- Description
- Quiz on ch 8 quiz, created by Faria Islam on 28/10/2014.
- Author
- Faria Islam
- Language
- English
- Views
- 24
- Tags
- Rating
- No ratings yet Rate this quiz