Quiz

Chapter 10

Julien Bethune 10 Fragen Aktualisiert am 27 Apr 2020

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1Some products have to deal with consumer stereotypes, such as masculine or feminine?
1. ARichtig
2. BFalsch
2Ethical companies work better than unethical ones.
1. ARichtig
2. BFalsch
3We feel empathy toward everyone
1. ARichtig
2. BFalsch
4Promoting justice is an altruistic motivation in any case
1. ARichtig
2. BFalsch
5The image of the company and the prosocial behaviors have to fit perfectly.
1. ARichtig
2. BFalsch
6Is Nike a pro-social brand ?
1. ARichtig
2. BFalsch
7Few brands put pro-social branding at the heart of their strategy
1. ARichtig
2. BFalsch
8Is it true that there are two types of consumer behavior?
1. ARichtig
2. BFalsch
9Do moral identity and social norms participate in creating selfish prodigal consumer behavior ?
1. ARichtig
2. BFalsch
10Are subjective norms part of the social norms related to pro-social selfish consumption behavior ?
1. ARichtig
2. BFalsch