Test

Chapter 10

Julien Bethune 10 preguntas Actualizado el 27 abr 2020

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Preguntas del test (10)

1Some products have to deal with consumer stereotypes, such as masculine or feminine?
1. AVerdadero
2. BFalso
2Ethical companies work better than unethical ones.
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3We feel empathy toward everyone
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4Promoting justice is an altruistic motivation in any case
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5The image of the company and the prosocial behaviors have to fit perfectly.
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6Is Nike a pro-social brand ?
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7Few brands put pro-social branding at the heart of their strategy
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8Is it true that there are two types of consumer behavior?
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9Do moral identity and social norms participate in creating selfish prodigal consumer behavior ?
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10Are subjective norms part of the social norms related to pro-social selfish consumption behavior ?
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