Quiz
Gain frame vs loss frame arguments
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1This is an example of a gain framed argument:
If you don't use sunscreen, you are more likely to get skin cancer, and you won't stay young looking.
- ARichtig
- BFalsch
2Check the examples of gain framed arguments.
- AIf you use sunscreen, you will keep your smooth skin, and are less likely to get skin cancer
- BFlossing your teeth daily removes particles of food in the mouth, avoiding bacteria, which promotes great breath.
- CIf you take Vitamin D regularly, you enhance your muscle strength and can prevent fractures and falls.
- DIf you lack Vitamin D, you are more likely to suffer from fractures and falls.
- EIf you do not floss your teeth daily, particles of food remain in the mouth, collecting bacteria, which causes bad breath
3Gain frame arguments focus on [blank_start]good things that will happen[blank_end] and [blank_start]bad things[blank_end] that will not happen. Loss frame arguments focus on [blank_start]bad[blank_end] things that will happen and good things that will [blank_start]not happen[blank_end].
- Agood things that will happen
- Bbad things that will happen
- Cbad things
- Dgood things
- Ebad
- Fgood
- Gnot happen
- Hhappen
4According to [blank_start]Rothman[blank_end], [blank_start]gain-framed[blank_end] appeals are more effective when targeting behaviors that prevent the onset of disease, whereas [blank_start]loss[blank_end]-framed appeals are more effective when targeting behaviors that detect the presence of a disease. This is his Message Framing Theory.
- ARothman
- BBandura
- CWelke
- Dgain-framed
- Eloss-framed
- Floss
- Ggain
5Present something using a gain frame, people may be more likely to go for the [blank_start]safe[blank_end] option.
Present something using a loss frame, people may be more likely to go for the [blank_start]risky option[blank_end].- Asafe
- Brisky
- Crisky option
- Dsafe option
6A meta-analysis by [blank_start]O’Keefe[blank_end] found that a small but significant advantage for [blank_start]gain-framed over loss-framed[blank_end] messages was found for encouraging disease prevention behaviors. However, when the data were examined by behavior type, a significant [blank_start]gain[blank_end]-framed advantage was apparent only for dental hygiene behaviors. In the analysis, [blank_start]gain-framed[blank_end] messages did not significantly increase the promotion of other types of prevention behavior.
- AO’Keefe
- BHerald
- CSheldon
- Dgain-framed over loss-framed
- Eloss-framed over gain-framed
- Fgain
- Gloss
- Hgain-framed
- Iloss-framed
7Parameters of use - gain frame vs loss frame arguments - RISK IMPLICATIONS
I'm certain about the outcome, so I'm convinced by a [blank_start]gain frame[blank_end] argument.
I'm not certain about the outcome, so I'm convinced by a [blank_start]loss[blank_end] frame argument.- Again frame
- Bloss frame
- Closs
- Dgain
8Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS
I'm not involved with the issue, so I will be more convinced by a gain frame argument.- ARichtig
- BFalsch
9Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS
My self-efficacy to do the behaviour is low, so I will be more convinced by a gain frame argument.- ARichtig
- BFalsch
10Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS
I tend to process messages based on my feelings (heuristically), so I will be more convinced by a- Again frame argument.
- Bloss frame argument.
11Prospect Theory
In general, according to prospect theory, when the prospect of gains is emphasized, individuals [blank_start]reject[blank_end] risky behaviors, called risk averse. When the attempt to minimise losses is highlighted, individuals tend to [blank_start]prefer risky behaviors[blank_end], called risk seeking.
People [blank_start]are willing to take risks[blank_end] when they evaluate outcomes in terms of costs, or losses, [blank_start]but tend to avoid risks[blank_end] when they evaluate outcomes in terms of gains.- Areject
- Bprefer
- Cprefer risky behaviors
- Dreject risky behaviors
- Eare willing to take risks
- Ftend to avoid risks
- Gbut tend to avoid risks
- Hbut are willing to take risks
Informationen
- Beschreibung
- Gain frame vs loss frame arguments
- Autor
- A T
- Sprache
- English
- Aufrufe
- 70
- Verlauf
- Erstellt am 17 Okt 2015 · aktualisiert am 4 Nov 2016
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