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Gain frame vs loss frame arguments

A T 11 questions Updated 4 Nov 2016

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  1. 1This is an example of a gain framed argument:

    If you don't use sunscreen, you are more likely to get skin cancer, and you won't stay young looking.
    Image for question 1
    1. ATrue
    2. BFalse
  2. 2Check the examples of gain framed arguments.
    1. AIf you use sunscreen, you will keep your smooth skin, and are less likely to get skin cancer
    2. BFlossing your teeth daily removes particles of food in the mouth, avoiding bacteria, which promotes great breath.
    3. CIf you take Vitamin D regularly, you enhance your muscle strength and can prevent fractures and falls.
    4. DIf you lack Vitamin D, you are more likely to suffer from fractures and falls.
    5. EIf you do not floss your teeth daily, particles of food remain in the mouth, collecting bacteria, which causes bad breath
  3. 3Gain frame arguments focus on [blank_start]good things that will happen[blank_end] and [blank_start]bad things[blank_end] that will not happen. Loss frame arguments focus on [blank_start]bad[blank_end] things that will happen and good things that will [blank_start]not happen[blank_end].

    1. Agood things that will happen
    2. Bbad things that will happen
    3. Cbad things
    4. Dgood things
    5. Ebad
    6. Fgood
    7. Gnot happen
    8. Hhappen
  4. 4According to [blank_start]Rothman[blank_end], [blank_start]gain-framed[blank_end] appeals are more effective when targeting behaviors that prevent the onset of disease, whereas [blank_start]loss[blank_end]-framed appeals are more effective when targeting behaviors that detect the presence of a disease. This is his Message Framing Theory.
    1. ARothman
    2. BBandura
    3. CWelke
    4. Dgain-framed
    5. Eloss-framed
    6. Floss
    7. Ggain
  5. 5Present something using a gain frame, people may be more likely to go for the [blank_start]safe[blank_end] option.
    Present something using a loss frame, people may be more likely to go for the [blank_start]risky option[blank_end].
    1. Asafe
    2. Brisky
    3. Crisky option
    4. Dsafe option
  6. 6A meta-analysis by [blank_start]O’Keefe[blank_end] found that a small but significant advantage for [blank_start]gain-framed over loss-framed[blank_end] messages was found for encouraging disease prevention behaviors. However, when the data were examined by behavior type, a significant [blank_start]gain[blank_end]-framed advantage was apparent only for dental hygiene behaviors. In the analysis, [blank_start]gain-framed[blank_end] messages did not significantly increase the promotion of other types of prevention behavior.
    1. AO’Keefe
    2. BHerald
    3. CSheldon
    4. Dgain-framed over loss-framed
    5. Eloss-framed over gain-framed
    6. Fgain
    7. Gloss
    8. Hgain-framed
    9. Iloss-framed
  7. 7Parameters of use - gain frame vs loss frame arguments - RISK IMPLICATIONS

    I'm certain about the outcome, so I'm convinced by a [blank_start]gain frame[blank_end] argument.
    I'm not certain about the outcome, so I'm convinced by a [blank_start]loss[blank_end] frame argument.
    1. Again frame
    2. Bloss frame
    3. Closs
    4. Dgain
  8. 8Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS

    I'm not involved with the issue, so I will be more convinced by a gain frame argument.
    1. ATrue
    2. BFalse
  9. 9Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS

    My self-efficacy to do the behaviour is low, so I will be more convinced by a gain frame argument.
    1. ATrue
    2. BFalse
  10. 10Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS

    I tend to process messages based on my feelings (heuristically), so I will be more convinced by a
    1. Again frame argument.
    2. Bloss frame argument.

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Description
Gain frame vs loss frame arguments
Author
A T
Language
English
Views
70
History
Created on 17 Oct 2015 · updated on 4 Nov 2016
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