Quiz
SEM II 2.09 Objective Pretest
Fragen in diesem Quiz (12)
1What is the primary factor that marketers must consider when allocating funds to the promotional budget?
- APromotional mix
- BCorporate accounting system
- CInventory levels
- DOrganization's size
2Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)
- Apricing document.
- Bpolicy guide.
- Cadvertising tool.
- Doperating system.
3Which of the following is an example of coordinating promotional activities:
- AA business advertises a product and mails free samples to consumers.
- BA business develops an annual schedule for window displays.
- CA famous athlete endorses a product in television and magazine ads.
- DMembers of the distribution channel share advertising costs.
4A business coordinates its advertising, visual merchandising, and special events in order to
- Adevelop policies.
- Bforecast sales.
- Cattract customers.
- Dimprove relations.
5When should sport/event organizers consider hiring a promotional agency?
- ABefore corporate sponsors have been secured
- BIf a large event, like a concert, is scheduled in many cities over time
- CAfter a small event has established a positive reputation
- DUpon hiring additional personnel to oversee promotional efforts
6A business that uses advertised specials to attract customer interest should use store displays to __________
that interest.- Areinforce
- Bovercome
- Csurmount
- Ddisplace
7Which of the following might a business lose if it fails to inform its employees about the goods and services
being promoted:- ASales
- BImage
- CBasics
- DCredit
8Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
- ASpread out promotional funds
- BReach a large audience
- CMaintain appearances
- DKeep employees occupied
9A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
- APublicity
- BAdvertising
- CResearch
- DPersonal selling
10When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
- AConcepts
- BObjectives
- CForecasts
- DTechniques
11For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
- ARadio stations are charging more.
- BSuppliers want more coverage.
- CConsumers want more coupons.
- DCompetitors are spending more.
12A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
- A$262,500
- B$255,000
- C$250,000
- D$265,500
Informationen
- Beschreibung
- SEM II 2.09 Objective Pretest
- Autor
- Chad Collins
- Sprache
- English
- Aufrufe
- 494
- Schlagwörter
- Bewertung
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