Karteikarten
Introduction to consumer behaviour
Karten in diesem Stapel (3)
- 1Consumer behaviourConsumer behaviour is the study of the processes in which individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences, to satisfy their needs and desires
- 2CognitionThe mental processes of acquiring knowledge and responding to the environment
- 3ParadigmThe set of beliefs or assumptions that you use for collecting research and developing theories
Informationen
- Beschreibung
- Karteikarten am Introduction to consumer behaviour, erstellt von Lena Snook am 13/11/2014.
- Erstellt von
- Lena Snook
- Aufrufe
- 12
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