Fichas
Introduction to consumer behaviour
Fichas del conjunto (3)
- 1Consumer behaviourConsumer behaviour is the study of the processes in which individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences, to satisfy their needs and desires
- 2CognitionThe mental processes of acquiring knowledge and responding to the environment
- 3ParadigmThe set of beliefs or assumptions that you use for collecting research and developing theories
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- Descripción
- Fichas sobre Introduction to consumer behaviour, creado por Lena Snook el 13/11/2014.
- Creado por
- Lena Snook
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