Flashcards
Introduction to consumer behaviour
Flashcards do conjunto (3)
- 1Consumer behaviourConsumer behaviour is the study of the processes in which individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences, to satisfy their needs and desires
- 2CognitionThe mental processes of acquiring knowledge and responding to the environment
- 3ParadigmThe set of beliefs or assumptions that you use for collecting research and developing theories
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- Descrição
- FlashCards sobre Introduction to consumer behaviour, criado por Lena Snook em 13-11-2014.
- Criado por
- Lena Snook
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