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Audience Research Methods

Heather Larkin Englisch 4 Karten

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  1. 1Audience Research Methods By Heather LarkinAudience can be measured in many ways, by quantitative research techniques such as analysis sales, subscriptions, ratings and figures, which produce a number/percentage of data.
  2. 2National Readership Study (NRS)The NRS is dedicated to producing audience research for print advertising and it is highly valued by the public.
  3. 3Broadcasters' Audience Research Board (BARB)BARB provides official measurements of UK audiences for television. It estimates the number of people watching television, which channels, which programmes and at what time.
  4. 4Internet Movie Database (IMDB)IMDB is a useful website that is a database of films. It can be used to find genre, sub-genre, ratings, actors and the audience of a film.

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Karteikarten am Audience Research Methods, erstellt von Heather Larkin am 25/11/2014.
Erstellt von
Heather Larkin
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