Flashcards
Audience Research Methods
Cards in this deck (4)
- 1Audience Research Methods By Heather LarkinAudience can be measured in many ways, by quantitative research techniques such as analysis sales, subscriptions, ratings and figures, which produce a number/percentage of data.
- 2National Readership Study (NRS)The NRS is dedicated to producing audience research for print advertising and it is highly valued by the public.
- 3Broadcasters' Audience Research Board (BARB)BARB provides official measurements of UK audiences for television. It estimates the number of people watching television, which channels, which programmes and at what time.
- 4Internet Movie Database (IMDB)IMDB is a useful website that is a database of films. It can be used to find genre, sub-genre, ratings, actors and the audience of a film.
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- Flashcards on Audience Research Methods, created by Heather Larkin on 25/11/2014.
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- Heather Larkin
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