Karteikarten
UNIT 1 DIGITAL MEDIA SECTORS AND AUDIENCES
Karten in diesem Stapel (77)
- 1What is meant by the term 'Synergy'?The way different elements of media work together to promote a product.
e.g. TMNT will produce a game, magazine or app to promote the movie - 2Tabloids and Broadsheets are types of ?Newspapers
- 3Can you name two tabloid newspapers?The Sun and The Mirror
- 4Who owns The Sun newspaper, BskyB DIRECTV and FOXTEL as part of the news corp empire?Rupert Murdoch
- 5What are the media processes?Pre-production
Production
Post-production
Distribution
Exhibition and Consumption - 6The regulatory body for advertising is?ASA
- 7The regulatory body for film classification is?BBFC
- 8The regulatory body for game classification is?PEGI
- 9Describe an active audience?An audience thats interacts with the product e.g., playing games, voting on x factor - the audience has control over why they use the media
- 10Denotation is?A description of the media type, in this case, children playing outside climbing a tree and jumping into water
- 11The Connotation of the image is?The underlying meaning of the image:
Get outside and enjoy the real outdoors. This tree and the children playing around it - this is the real playstation
- 12The primary audience is also called the .............?The target audience - who the product is made for.
- 13Can you give an example of a secondary audience?The older sister taking their younger siblings to see 'Frozen' the older sister is part of the secondary audience - they are not the target audience
- 14CODES create meaning in a media product how?Through mood, atmosphere, genre, style,
lighting, posture mise-en-scene - 15CODES also direct the consumer of media how?CODES can draw attention to a character - through costume, accent, physical attributes
- 16Demographics is?A way of profiling and audience using gender, race, occupation, religion and age
- 17Audience profiles are?A sub category of demographics
eg. are they a gamer, surfer,cowboy, early adopter - 18Types of research are?Primary
Secondary
face to face interviews
surveys
questionnaires
looking at images
library - 19Categories of audience are?Primary
Secondary
Individual
Group - 20Types of lighting are?Directional, natural, silhouette, low key and high key
- 21A product of the interactive sector is?GTA4, Halo a website or an App
- 22Name two platforms upon which digital media is distributedCD, internet or DVD
- 23Name three attributes of a magazine cover design
- 24The media sectors are?Moving image
Audio
Publishing
Websites
Games - 25The product of the moving image industry is?film, animation
- 26Can you name two ways to communicate meaning in music?Lyrics
Video
Tone
Pitch - 27Can you name one way in which media communicates meaning?Mise-en-scene
movement
framing
composition
lighting
moving image
sound - 28Is this an analogue or digital device?Analogue
- 29Is this an analogue or digital device?Digital
- 30This is an FM/AM/LW radio is it analogue or digital?Analogue
- 31Name 2 devices within the publishing sectorKindle, Ipad, Computer
- 32Primary research is?Research you have carried out yourself
- 33Name two types of primary researchInterviews
Observations
Questionnaires
Survey
Focus groups
Audience panels
Participation in internet forums - 34The Uses & Gratifications Model suggests what?Blumler & McQuail (1968) see media audiences as ACTIVE.
They suggest that people use the media to meet particular needs that they have. - 35These needs are?Biological, Psychological or Social
- 36Watson’s categories suggests that people watch TV for one or all of these reasonsDiversion, Personal Relationships,
Personal Identity, Surveillance - 37What does Hypodermic Needle theory suggest?That the messages in media texts are injected into the audience and that the audience is sponge like and absorb media
- 38What does BBFC regulate?British Board of Film Classification
regulates film classification - 39These are the ratings from the...?BBFC
- 40What does this symbol represent?Copyright: the copyright symbol indicates that a product is protected by copyright laws.
- 41Why do we need audience research?it is an important process that underpins all media production
Everything we consume has been carefully planned and researched to make them as successful as possible - 42Types of audiences are?Primary
Secondary
Active
Passive
Group and Individual - 43Name the four types of research?Primary
Secondary
Quantitative
Qualitative - 44Secondary Research is?Books, journals, reference-based books, directories, periodicals
Newspapers
Film archives
Photo libraries
Internet
Government statistics - 45Diegetic sound is?Sound in the film (the sound
the characters make) voices. car starting etc.
(if you were a character in a film the sounds you would hear) - 46Non-Diegeticsound that the characters cannot hear
the music used to create tension - 47Use of codes: Name two types of genreThriller
Sci-fi
Romantic comedy
Crime
Drama
Period Drama
Comedy - 48Use of codes: Stereotypes are used how and why?To reinforce an opinion, it is used to persuade an audience
- 49Use of codes: Narrative is?How media is formed to create a storyline, plot, themes
- 50Use of codes: Describe two codes used to define the sci-fi genre and how are they used?Mise-en-scene
to include sound, lighting
a spaceship or the clothing might be futuristic there may be aliens or an unknown figure (characterisation). The location of the film may not be earth bound - 51Subjective questions are?Questions that lead the interviewee
eg. do you like that horrible colour?
did you enjoy last nights harrowing programme on vegetables?
These are sometimes called closed questions - 52Objective questions are?Questions that the interviewee feels free to voice an opinion about.
e.g What did you think about the programme on vegetables?
These are sometimes called open questions - 53The elements of Narrative are?The order of a story
Characterisation
Linear and Non Linear
Structure
Use of a narrator
Cause and effect
Protagonist and Antagonist - 54Primary research provides relevant and up-to-date research, how?The research is being collected at the time of production
- 55Types of primary research?Questionnaires
Face-to-face
Interviews
Focus groups
Surveys
Product research - 56What are the advantages of secondary research?There is already a wide range of research available.
It is easy to obtain.
Wider pool of data to access e.g.. you might not be able to interview someone in Japan about their reading habits so getting research from a Japanese book association is far easier than going to Japan. - 57Can you name four types of camera movement?Dolly, Tilt, Pan and Zoom
- 58Which one of the following is an example of a Digital Publication? A. E-magazine B. Podcast C. Television commercial D. Company websiteE-magazine
- 59Which one of the following would be considered part of the pre-production process when making a Digital Publication? Shooting footage Designing costumes and sets Planning the layout CastingPlanning the layout
- 60Name the regulatory body responsible for upholding standards In TV & Radio?OFCOM
- 61What Government Act is the regulator bound by?The Communications Act 2003 -There are many provisions of the act, including accessing the internet with no intention of paying becoming a criminal offence, political advertising on TV and radio being prohibited and provisions being made for blind and deaf TV viewers.
- 62BBC Trust is?The BBC’s governing body they give independent advice about how well the BBC is serving audiences in England on TV, radio and online.
- 63Media representations are?Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective
- 64I log into my account I am able to change the background by uploading images I am able to add people to my account and select my likes and dislikes this is called?Personalisation
- 65Which one of the following is an example of a digital audio product? A. E-magazine B. Podcast C. Television commercial D. Company websiteB. Podcast
- 66Give one example of an analogue media product.Answers can include:
vinyl records
• Magnetic tape/cassettes (audio, VHS)
• 8-track tapes
• Tape-to-tape systems (linear editing systems)
•Film (projected – 8mm/16mm/35mm)
• Terrestrial TV broadcast (TV set/receiver)
• Analogue radio broadcast (receiver)
• SLR (single lens reflex) photography. - 67Which one of the following is an example of a Moving Image product? A. E-magazine B. Podcast C. Television commercial D. Company websitePodcast
- 68Which one of the following would be considered part of the production process when making a video? A. Shooting footage B. Designing costumes and sets C. Drawing a storyboard D. CastingA. Shooting footage
- 69Which one of the following would be considered a post-production activity? A. Interviewing people for a documentary B. Writing a radio script C. Taking photographs for a magazine D. Mixing sound for a digital gameD. Mixing sound for a digital game
- 70The cinema and DVD are two platforms through which the film is being distributed.Give two other platforms which could be used to distribute the film.
- 71How is the smartphone an example of ‘technological convergence’?a smartphone is not only a phone but also a web browser/MP3 player etc
• a smartphone is a device which has other functions beyond its primary technological function
• a smartphone has several functions/technologies converged within one device. - 72Which one of the following questions could be rejected for being subjective? A. Do you read other e-newspapers? B. Do you pay for any other online news subscriptions? C. Did you like the interesting graphics on the title page? D. Do you have a digital device on which to read E-News?C Did you like the interesting graphics on the title page?
- 73Explain one way in which demographics are used by media producers.To categorise and break down the audience by age/gender/social class/occupation (1)/to target audiences more precisely/accurately with marketing programmes/material/products (1).
• To identify trends/patterns in consumer behaviour or audience consumption (where/when profiles change) (1)/to understand the current audience or typical consumer of a media product (1). - 74I am a passive consumer (audience) if I am doing what?Reading the newspaper
listening to the radio. - 75Analyse how access to digital media technology has turned media consumers into media producers.Relationship between consumer/producer: when media was passive (non-interactive), the relationship between consumer and producer was one way but with digital, interactive media the modes of production can be accessed by the consumer (audience) who can now produce their own media.
• Access to the means of production: digital media is more accessible than ever to a wider section of society because low costs make it relatively inexpensive to own semi-professional equipment (video cameras, editing software, image manipulation packages).
• Consumers as producers: the ability to acquire equipment has made production less exclusive and more egalitarian (fair) giving wider participation to those under-represented by mainstream institutions/those without a ‘voice’ (the consumer), this has led to ‘guerilla filmmaking’ and other amateur productions.
• Examples of where consumers previously relied on professional filmmakers/audio producers/ photographers/graphic designers/journalists but have now become producers of ‘WeMedia’ (do-it-yourself), include:
o filming and editing/ ‘bedroom’ filmmakers - 76Kai is undertaking some audience research on behalf of a local newspaper which is launching a digital edition called E-News. He starts by using the internet to investigate the circulation figures of other digitally-published newspapers. His manager then asks him to go out on to the high street to conduct a survey to find out who reads the newspaper most: men or women. Happy with his findings, Kai organises a focus group where he shows people the digital edition of the newspaper and asks what they think.Identify the secondary research Kai undertakes.
Identify the qualitative research Kai undertakes. - 77Name two types of film editing transitions?dissolve, wipe, cut-away, fade
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