Karteikarten
Audience theories
Karten in diesem Stapel (8)
- 1Uses and gratificationsClaiming that audiences use media for a range of different purposes
(diversion, personal identity, surveillance,personal relationships) - 2Two-step theoryan opinion is taken on by the audience and then that information is shared
- 3Hypodermic syringeoutdated message is injected into audiences brains
(teenagers are dangerous) - 4Moral panicsense of anxiety towards an issue through the mass media
(dangers of social networking) - 5Reception theoryindividualise their understanding.
Meaning does not exist until created by the audience. - 6Marxist theoryForcing ideals and ideologies upon audiences
- 7hegemonic theorydeveloped from Marxist theory.
common sense and 'go along with it' attitude to keep society working properly -recognise inequalities and injustices - 8MulveyMale gaze / feminist / post-feminist theory
(media created with white heterosexual male in mind)
Informationen
- Beschreibung
- These are the theories used in Media when answering a question on audiences .
- Erstellt von
- jascowan · Apr 2015
- Aktualisiert
- 20 Mai 2016
- Aufrufe
- 56
- Tags
- Bewertung