Asch Study and Variations

Mind Map by , created about 4 years ago

Social Influence, Conformity Asch Study

Created by littlestephie about 4 years ago
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Social Approach
Asch Study and Variations
1 Study (1951-1955)
1.1 Method
1.1.1 3 Comparison lines and 1 standard line
1.1.2 123 American Male Undergraduates
1.1.3 6-8 Confederates per trial
1.1.4 Confederates were told to say the wrong answer
1.2 Findings
1.2.1 36.8% of the time a wrong answer was given
1.2.2 25% Participants didn't conform at all
1.2.3 75% Participants conformed at least once
1.2.4 Participants said they felt self-conscious and conformed to prevent rejection (NSI)
2 Variations
2.1 Group Size
2.1.1 3 Confederates- Confomity- 31.8%
2.1.2 4 Confederates+ - Little Difference
2.1.3 Small majority is not sufficient for influence to be exeted
2.2 Unanimity
2.2.1 Dissenting Participant
2.2.2 Conformity fell by a 1/4
2.2.3 The participant behaved more independently
2.3 Task Difficulty
2.3.1 Asch made the comparison lines closer in length
2.3.2 Conformity Increased
2.3.3 ISI plays a role- we look to others for guidance and assume they are right

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