Karteikarten
SEM 1 | SECOND INTERNALS | REVISION MCQ DOCX | FLASHCARDS REVIEW
Karten in diesem Stapel (49)
- 1second step in new product development process is known as?idea screening
- 2the process of bringing new finished products and services into the market is?commercialisation
- 3which pricing methods involves simply adding a percentage to the cost to arrive at the price?cost plus pricing
- 4what is the first stage of adoption process?awareness
- 5revenue expected from the income is known as which pricing?Target Return.
(the pricing objective of target return pricing is to attain a certain return on investment) - 6what is the first product level in the customer value hireachy?Core product
- 7which PLC stage of the product has minimal awareness and acceptance?Introduction
- 8which goods are those which the customer never thinks of buying?unsought goods
- 9which pricing strategy refers to where the price of one product is tied to the price of another product?captive pricing
- 10paid form of Non Personal Communication of goods and services by an identified sponsor is know as?Advertising
- 11"Eat Fresh" is the tagline of which company?subway
- 12what is the full form of NPDNew Product Development
- 13what is the full form of PLCProduct Life Cycle
- 14goods that are known to produce for personal use are known as?Consumer goods
- 15goods that are used to produce for industrial use are known as?Industrial goods
- 16who are called as young, rich, risk takers and technically sound in the Adopters Category?Innovators
- 17A marketing strategy in which business uses a temporary campaign or offer to increase interest or demand in its product or servicesales promotion
- 18pricing strategy is used to maximize profits by setting high prices initiallyskimming pricing
- 19pricing strategy that aims to quickly gain market share by offering low prices initiallypenetration pricing
- 20certificates that entitle customers to discount on goods and servicescoupons
- 21activities that are designed to get support for a product from manufacturers, wholesalers, and retailerstrade-in promotions
- 22activities that help an organisation influence a target audiencepublic relations
- 23an announcement that is sent by a business or organisation to media outlets.news release
- 24which decisions about advertising, personal selling, sales promotion and publicity are used to attract potential customers?Promotion
- 25marketing activities - other than advertising, public relations, and personal selling, that are used to stimulate purchasing and salessales promotion
- 26it is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audiencedirect advertising
- 27products earned or given away through contests, sweepstakes and rebatesincentives
- 28combination of strategies and a cost effective allocation of resources?promotional mix
- 29term used for low cost items given to customers for discount or for free?premiums
- 30what is the term for a manufacturer using a mix of personal selling, advertising and buying discounts to promote a product to large retailers that sell its products?pull policy
- 31is cost a drawback or advantage of advertising?drawback
- 32one of the 4 p's that affect advertising and public relationspromotions
- 33carefully planned combination of techniques designed to persuade customers to purchase and support a business's products is known as?promotional mix
- 34form of promotions is most expensive per customer?personal selling
- 35this is a game of chance that is used by businesses to get customers thinking and talking about what the company has to offersweepstakes
- 36why is advertising considered a significant marketing tool?because it communicates product benefits to target audience.
- 37what is the primary purpose of sales promotion?immediate increase in sales
- 38target market is a group of customers that have similar wants and needs.true
- 39a product can be- a) a service b) an idea or concept c) an object or thing d) all of the aboved) all of the above
- 40what is the first step in developing a promotional mix?identify the target market
- 41stage which is also known as terminal stage where the sales of products and services begin to fall in the marketdecline stage
- 42when it is at the fourth product level of customer value hierarchy, marketers need to design what product that exceeds customer expectations?augmented product
- 43marketing of a product and service in which the offer itself is not intended to make any profit is callednon profit marketing
- 44promotion decision involves?Inform, Persuade, Influence
- 45what are the 4 p's of marketing?product, price, place, promotion
- 464c's of marketing mixcustomer solution, cost, convenience, communication
- 47a reduction in price on purchase during a stated period of time is known asdiscount
- 48an established product which is bringing in revenue is a comment about which stage of Product Life Cycle?Maturity
- 49congratulations,you did it!
great job kid.
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- BBA Marketing (INTERNALS REVISION) Karteikarten am SEM 1 | SECOND INTERNALS | REVISION MCQ DOCX | FLASHCARDS REVIEW, erstellt von Lisa B am 16/11/2024.
- Erstellt von
- Lisa B · Nov 2024
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- 16 Nov 2024
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