Karteikarten

Marketing Research and Support Systems

Kathleen Keller Strategic Marketing 9-12 Englisch 12 Karten

Karten in diesem Stapel (12)

1Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans.Marketing Information
2An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions.Decision Support System
(DSS)
3The creation of a large computerized file of customers' and potential customers' profiles and purchase patterns.Database Marketing
4The process of planning, collecting, and analyzing data relevant to the marketing decision.Marketing Research
5Data previously collected for any purpose other than the one at hand.Secondary Data
6Information that is collected for the first time; used for solving the particular problem under investigation.Primary Data
7Seven to ten people who participate in a group discussion led by a moderator.Focus Group
8A closed-ended question designed to measure the intensity of a respondent's answer.Scaled-Response Question
9A research method that relies on four types of observations: people watching people, people watching an activity, machines watchiung people, and machines watching an activity.Observation Research
10The study of human behavior in its natural context; involves observation of behavior and physical setting.Ethnographic Research
11A method a researcher uses to gather primary data.Experiment
12A subset from a larger population.Sample