Chapter 1 self-notes

aaron_70426
Note by , created almost 6 years ago

Taking notes before class starts

24
0
0
Tags
aaron_70426
Created by aaron_70426 almost 6 years ago
Domain 1 Overview
Amanda Cerchiara
Untitled_1
Fenia Valaoura
Untitled
aaron_70426
Language techniques: Macbeth
arnya_lewis
CUBAN MISSILE CRISIS
Olivia Andrews
Marketing Research and Information Systems
Snezha Hristova
Marketing Key Terms
Hils Slocombe
Marketing Research and Support Systems
Kathleen Keller
Marketing Research and Information Systems
Allen Jiang

Page 1

Marketing Research plays a useful role in helping managers make the right choices. By providing the information managers need to make more informed decisions marketing research earns its place in the business world. Significantly, consumers have been given the power, through these online innovations, to generate their own information, creating "consumer-generated media." 

New Page