481313
Description
Note by aaron_70426, updated more than 1 year ago
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Created by aaron_70426
over 10 years ago
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Page 1
Marketing Research plays a useful role in helping managers make the right choices. By providing the information managers need to make more informed decisions marketing research earns its place in the business world. Significantly, consumers have been given the power, through these online innovations, to generate their own information, creating "consumer-generated media."
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