Mindmap
GAMIFICATION
Inhalt der Mindmap
GAMIFICATION
Gamification 101
- Gamification defined
- Integration of game dynamics and mechanics in a business context
- Website
- Business service
- Marketing campaign
- Current portal
- Online community
- Drives
- Engagement
- Participation
- Integration of game dynamics and mechanics in a business context
- Business value
- Participation drives business value
- Examples
- Taking a poll
- Rating products
- Answering questions
- Taking quizzes
- Examples
- Tracking statistics drives participation
- Reward
- Status
- Achievement
- Competition
- Who is participating?
- Fans
- Employees
- Students
- Customers
- Uses cases
- Building and activating a community of members or fans
- Building your brand
- Driving engagement and loyalty
- Motivating behavior
- Participation drives business value
- Building blocks
- Game dynamics
- Reward
- Status
- Achievement
- Self-expression
- Competition
- Altruism
- Game mechanics
- Gifts and charity
- Leaderboards
- Virtual goods and spaces
- Challenges
- Levels
- Points
- Game dynamics
- Gamification defined
Getting Gamification Right
- 22 Best Practices
- Clearly identify goals before diving in
- What to accomplish
- Thinking carefully
- Desired outcomes
- Success Achievement
- Tie gamification to business needs
- Understand the psychology
- Spacing effect
- Testing effect
- Keep the game design simple
- Transparent process
- Scoring
- Winning
- Linked to an outcome
- Avoid frustration
- Awareness of what to do
- Tutorials
- Transparent process
- Leaderboards play an important role
- Sense of status
- Players comparisons
- Achievement recognizition
- But beware of leaderboard limitations
- Demotivating
- Competition disliking
- Intimidating
- Permit personalization
- Digital personas
- Encourage the freedom to fail
- Game-based learning
- Review information
- Reinforce knowledge
- Game-based learning
- Build in continuous feedback
- Progress indicators
- Accomplishments alerts
- Reward mastery
- Add elements to delight or surprise users
- Add variation to challenges
- Length
- Difficulty
- Completion time
- Unannounced rewards
- Add variation to challenges
- Distinguish between levels and badges
- Levels
- Learning journey
- Badges
- Nonlinear progress
- Levels
- Create an initial buzz
- Promote the launch
- Corporate newsletter
- Social media
- Personalized Notifications
- Text
- Grab users attention
- Badges
- Rewards
- Solicit feedback
- Improve
- Expand
- Promote the launch
- Monitor the system for abuse
- Prevent cheaters
- Identify disengaged employees
- Offer incentives
- Extrinsic versus intrinsic
- Extrinsic rewards
- Cash
- Merchandise
- Intrinsic rewards
- Personal pride
- Extrinsic rewards
- Different strokes for different folks
- Gamers categorization
- Socializers
- Relatedness
- Free Spirits
- Autonomy
- Achievers
- Mastery
- Players
- Extrinsic rewards
- Philanthropists
- Purpose
- Disruptors
- Change
- Socializers
- Gamers categorization
- Be on point with points
- Fairness
- Get social
- Build a community
- Exchange
- Interaction
- Build a community
- Keep it fresh
- Refresh and update content
- Add levels and badges
- Require participation
- Make play mandatory
- Leverage it throughout the employee life cycle
- Learning
- Performance
- Career management
- Use it as a management tool
- Measure employees performance
- It is just one part of the L&D toolkit
- Choose right project
- Tailor it to the audience
- Choose right project
- Clearly identify goals before diving in
- 22 Best Practices
Informationen
- Beschreibung
- Mindmap am GAMIFICATION, erstellt von Noboru Aso am 16/10/2019.
- Erstellt von
- Noboru Aso
- Aufrufe
- 5
- Bewertung