GAMIFICATION

GAMIFICATION

1. THE BUILDING BLOCKS

   • Game mechanisc motivate behaviours
     • Points
     • Levels
     • Challenges
     • Virtual goods
     • Leaderboards
     • Gifts and charity
   • Game dynamics safisty desires
     • Reward
     • Status
     • Achievement
     • Self-expression
     • Competition
     • Altruism

2. THE BUSINESS VALUE

   • Tracking Statistics Drives Participation
     • Create another level of game
       • More interesting
         • More participation
     • In order to elicit a particular behaviour
   • Building a community offans
     • Gamification enables you to tuny customers into fans
       • And fans into evangelistis
   • Building your brand
     • Can help increasing
       • affinity
       • brand awareness
       • purchase intent
   • Driving engagement and loyalty
     • Comes with a game wherein the "play" is fun as the "winning"
       • Adding leaderboards and achievements
   • Motivating behavior
     • Via competitions and challenges
     • feedback mechanism
   • Participation Drives Business Value
     • If people participate and engage, the business wins.
       • it includes
         • Writing comments
         • Voting on content
         • Making a purchase
         • Filling out registration data
         • Creating content
         • Watching videos

3. Webside optimization

   • better influence the behaviour of visitors
     • Profile competition
     • Increase usage frequency
     • Improve review quality
     • Improve review quantity

4. Design Framework

   • Is important to think about the business goals
     • Define business objectives
     • Delineate target behaviour
     • Describe the players
     • Devise the activity loops
     • Don’t forget the fun
     • Deploy the appropriate tools

5. Gamification is about using

   • Game elements
     • Not full games
   • Game thinking
     • The way games are designed
   • Non-Game Environment
     • Commercial as well as not-for-profit environmnets
   • Target behaviour and engagement

6. Can be used for

   • Promotion
     • Prezi uses Gamification to get students from all over the world
   • Employee productivity
     • Can be encoureged to share knolodge
   • Behaviour change
     • Works best when it stimulates behabiour
       • healthy living
       • finding job
       • Keeping to the speed limit
   • Loyalty
     • Is what most marketers are looking for
   • Education
     • Can progress most by implementing Gamification techniques