chapter 2

chapter 2

1. what are aims?

   • an aim is what a company wants to achive

2. what are objectives?

   • an aim is a measurable aim e.g. when, where, how ?

3. what is maximising profit ?

   • maximising profit is a process that companies undergo to determine the best output and price levels in order to maximize its return

4. what is maximising market share ?

   • maximising market share is cutting cost to get more customers to become the biggest market share, this can be also be done through advertisement

5. what is survival ?

   • survival is keeping a business going through hard times such as recession

6. what is breaking even ?

   • breaking even is when your not earning money but your not loosing money either.

7. what is market growth ?

   • market growth is to become a bigger and better company

8. what are financial aims ?

   • financial aims are aims for a company e.g. to become company of the year.