Consumer Behavior

Consumer Behavior

1. Study of individuals, groups or organizations.

   • Applications
     • Market Strategies
       • Influence consumption patterns
     • Regulative politics
       • The effective regulation of many practical of Marketing they need a wide knowledge
     • Social Marketing
       • Aplicacion de estrategias y tacticas de marketing para modificar o crear.
     • Individuals informed
       • Most people in this society dedicate more time to consumption than any other activity
   • Market Strategy
     • Marketing mix
       • Product price
       • Product communication
       • Product distribution
     • Target
     • Experience
     • Result
   • Market Analysis
     • Consumer
       • To Find
         • Needs
         • Desires
     • Company
       • Evaluate the business aspects
         • Financial Situation
         • Management skills
         • Production capacities
         • Research and development capacities
     • Competing
       • Understand the capabilities and strategies of the competition
     • Market segmentation
       • Identify needs
         • Group customers by their needs
           • Describe each group
             • Segment selection
     • Market Strategy
       • Product
         • Anything the to meet your satisfie your needs
       • Communications
         • Publicity
         • Sales force
         • Public relations
       • Price
         • This is the amount of money that must be paid to get the deed to use the product
       • Distribution
         • Have the product available where target can buy it
       • Service
         • Auxiliary activities
       • Consumer Desitions
         • Interact with the purchase process
       • Results
         • Position of the product in the market