POSITIONING LEVELS - GIVENCHY

POSITIONING LEVELS - GIVENCHY

1. Product Level

   • Excellent Customer Service & Post-purchase support
     • Customers Satisfaction
     • Build Long-term Relationship between the Brand and Customers
     • Value Guarantee
   • Original Designs & High Product Quality
   • Exclusivity
     • Visual Identity
     • Mental Reference (Social Status)
   • Exclusive Retail Environment
     • Contribute to Customers' Shopping Experience & Expectation
   • High Price

2. Brand Level

   • French Heritage
   • Strong Personality
     • Modern Gothic
     • Structured Tailoring
     • Dark Romance