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Multi-Channel Media / Technology

Description

A mind map on technology and streetwear and the evolution of trends over time.
louise_davidson
Mind Map by louise_davidson, updated more than 1 year ago
louise_davidson
Created by louise_davidson about 8 years ago
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Resource summary

Multi-Channel Media / Technology
  1. Retail experience
    1. Bespoke
      1. exclusive
        1. tailored
          1. alternative services
            1. Concept store
              1. branded snacks / drinks
                1. New York
                  1. Kith
                    1. Kith treats
                      1. Relaxed environment
                        1. social
                    2. Supreme
                      1. open store layout
                        1. skate culture
                      2. street style fashion
                      3. Branding
                        1. communication
                          1. logos
                            1. packaging
                              1. collaborations
                                1. celebrity endorsements
            2. enhanced experience
              1. emotional connection
                1. active engagement
                2. memorable
                3. online vs offline
                4. Community
                  1. conformity
                    1. social acceptance
                      1. freedom
                        1. identity
                          1. Trends
                            1. evolution of trends
                              1. social hierachy of needs
                                1. Generation Y & Z
                        2. social media
                          1. visual
                            1. friends
                              1. like-minded
                              2. photo sharing
                                1. smartphone
                                  1. instagram
                        3. included
                          1. lifestyle
                            1. Culture
                              1. Streetwear
                                1. Sneakers
                                  1. Limited editions
                                    1. exclusive
                                    2. practicalility
                                      1. fashion
                                    3. individual
                                      1. attitudes
                                        1. rebellious
                                      2. high end
                                        1. desingers
                                          1. collaborations
                                        2. original street style
                                          1. basics
                                            1. comfort
                                              1. sports wear
                                                1. sports fashion
                                          2. evolution of streetwear
                                          3. expression
                                            1. music
                                              1. art
                                          4. Online expereince
                                            1. digital marketing
                                              1. vs traditional marketing
                                                1. magazines
                                                  1. online community
                                                    1. forums
                                              2. Marketing
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