Marketing

Marketing

1. Marketing are attracting new customers by promising superior values. Thus, marketing keep and grow the customer by delivering satisfactions.

2. 1: Wants,Needs,Demands, Value and Satisfaction, Market Offerings, Market, Exchanges and Satisfaction.

3. Market offerings

   • Market offerings usually offer the product to satisfy the customers wants and needs in the market.
   • Market Myopia
     • Paying more attention to the products the company has to offered than the benefits/advantages it had.

4. Value and Satisfactions.

   • Satisfied customers would spread good work concerning your product.
     • Non-satisfied customers would defect to your competitors and criticize your products.

5. Exchanges. The act of obtaining a desired object from someone by offering something in return.

6. Market. Set of all actual and potential buyers of a product or services.

7. Marketing management. Choosing target markets and building profitable relationships with them.