International marketing

International marketing

1. Process

   • Investigation
     • Markets
       • Competition
         • Environment
           • Behavior of consumer
   • Designing strategies
     • Segmentation
       • Positioning
         • Marketing
           • Product
           • Price
           • Square
           • Promotion
   • Implementation
     • Operation

2. Phases

   • Analysis of the situation
     • Determination of objectives
       • Development and selection of strategies
         • Action plan
           • Elaboration of budget
             • Control methods

3. Concept

   • Process of planning and execution of a product or service, price, promotion and distribution, goods and services to create exchanges that satisfy objectives individual and organizational.

4. Entering international markets

   • A mode of entry into an international market is the channel which your organization employs to gain entry to a new international market

5. International economic institutions

   • Restrict barriers to international trade
     • Set a framework for trade policies
       • The international monetary fund
         • Guarantee financial stability
           • The world bank
             • Develop financial systems
               • International trade organization
                 • work towards the liberalization of international trade
   • The World Trade organization

Bilder und Dateien der Mindmap