Amway (CSR)

Amway (CSR)

1. The Company

   • Direct Sales 80 markets worldwide
     • 3 million(IBOs)
   • Emphasis on family values
   • Work with UNICEF, the United Nations Children's Fund.
   • Global Strategy
   • good quality products
   • Helps communities

2. Growth and responsibility

   • Amway's vision is to help people live better lives.
   • Low-cost low-risk business
   • Branded quality products
     • Fragrances, body care
     • skin care cosmetics
     • cookware water treatment
     • food and drinks
   • Amway's Rules of Conduct and Code of Ethics
     • self-employed

3. Amway programmes

   • One by One campaign for children
     • 'Immunisation Plus' programme.
       • Malaria
   • official partner of UNICEF
     • UNICEF's child survival programme
       • HIV/AIDS to infants.
   • fundraising
     • provides support selling greeting cards and toys

4. Developing a strategy

   • plan into action
   • Values
   • implementation
   • Amway's strategies for corporate social responsibility
   • build loyalty
   • Amway's reputation
   • make a real difference

5. Identifying stakeholders

   • global head quaters
   • IBos
   • Costumers
   • staff
   • Community Partners

6. Communicating the strategy

   • Face-to-face communication
   • Printed material
   • Public relations materials
   • Email communication
   • Online activities