E-Commerce

E-Commerce

1. Competitive Enviroment

   • Porter's 5 Forces
     • Barries to Entry (threat of new entrants)
       • Very High To get to top due to Ecomnies of Scale
         • ASOS
         • Amazon
       • Very Low Due to low start up costs
         • APP MARKET: King taking Activision?
     • Subsitutues Threat
       • Tech Development changes trends leading to dead industries
         • Itunes Killed block buster
           • Netflix killing iTunes?
       • Many firms have a USP often Brand/price
         • Primark
     • Who has power
       • Customer power due to comparasion sites etc
         • Microsoft
           • Google Docs instead lol
       • Supplier due to flexible pricing

2. Functional Business Parts

   • HRM
     • Omnichannel staff need training
       • John Lewis
         • New Warehouse staff
       • TESCOs
         • Dark Supermarkets
     • HRM - Staffing conditions/ job loses
       • Amazon
         • Awful Staffing conditions
       • ASOS
         • Replacing humans with robots
   • Marketing
     • Digital Marketing
       • Can aim specifically at target market using cookies etc
       • Able to acess target easier - good for niche
   • Operations
     • Very Complex Systems with tight schedules and big warehouses
       • Primark
       • Amazon
     • Tight Relationships with suppliers/Postage - JIT?
       • ASOS
       • Amazon
   • Finance
     • Very Expenisive Physical Setup
       • ASOS
       • High fixed costs low variable
     • Very cheap online setup (vs a brick and mortar)
       • App Market

3. Stake Holders

   • Customers
     • Better Prices due to more competition
       • Low Barries to Entry
         • App Market
         • High so less competitons
           • ASOS
           • Pirmark
     • Data Protection
       • Anyone
   • Employees
     • More Training: motivating or not happy with change?
     • Working conditions, Robots taking over, Skill Gap?
       • Amazon
       • ASOS
   • Suppliers
     • Tight relationships due to complex supply changes
     • More competive enviroment due to online B2B
       • Amazon Business
   • Average Joe
     • New Markets = employment up
       • Though many killed

4. Opportunities and Threats

   • M-Commerce increases sales due to easy acess
     • IoT - easy acess
       • Amazon Buttons
     • Dominoes
   • Saas - new platform increases creativity etc
     • App Market
   • Hacking - Expensive
     • PayPal

5. Growth in e-commerce

   • Ways to react
     • Do Nothing
       • Primark
     • Omni - Channel
       • John Lewis
     • Pure Player
       • Spotify
   • First Mover advtantage
     • Brand Loyality
     • More time to improve
     • Can be stuck with old tech
     • Learn from past firms