Online shopping - technical

Online shopping - technical

1. Transactional data

   • Information collected about a sale or transaction
     • Purchase price
     • Unique reference
     • Date & time of purchase
     • Details of item purchased
     • Delivery tracking
     • Personal info from online account
   • Benefits
     • Records purchase for analysis
       • Understand what customers are buying
     • Allows delivery to be tracked
     • Rich source of info about shopper habits and preferences
       • Enables targeted advertising
       • Create personalised marketing e.g. coupons

2. Payment systems

   • Credit/debit card
     • Card number
     • Expiry date
     • Cardholder's name
     • CCV code (3 digits on reverse)
   • Online bank transfer
     • Banks provide
       • Activity checks
       • Encryption
       • Login protection e.g. PINsentry
   • Third party payment processors e.g. PayPal
     • Advantages
       • Sellers do not need to offer a secure site
       • Buyers are not exposed to fraud
   • Online coupons and gift/eVouchers
     • Can be sent electronically or via the post
     • Cash in online using unique reference numbers

3. Near field communication (NFC)

   • Contactless payment service, e.g. on cards or on mobile phone
     • Advantages
       • Good security due to short transmission range
       • Loss of card only loses credit on the card
       • Don't have to enter payment details repeatedly
     • Disadvantages
       • Can only pay for small amounts
       • Accidental payments
       • Lost card can be used by anyone

4. Consumer protection

   • Cooling off period - up to 7 days from receipt - except for ....
     • Personalised goods
     • Perishable goods
     • CDs/DVDs/Software where seals are broken
     • Newspapers, magazines
     • Gaming, betting or lotteries