The Fitness Industry

The Fitness Industry

1. Health

   • Nutrition
   • Supplementation
   • Strength

2. Social Networks

   • Influences whether people want to work out or not
   • People lie and promote themselves as being fit/sell workout plans when they dont use them

3. Happiness

   • Passion
   • Appearance
   • Well-being

4. Aesthetics

   • People work out just to look good
   • Extrinsic motivation: they see people that are built and want to be better than them

5. Jobs

   • Personal training
   • Coaches
   • Social media fitness icons
   • Activewear

6. Substance abuse

   • Steroids
     • Many people dont believe that they can acieve results naturally so they use illegal or banned substances to achieve their desired results
   • Supplements
     • (Natural supplements) preworkout, protein, etc. People abuse substances sold in local stores because again they dont believe that they can reach their goal without help

7. Trend: fitness is becoming a trend - looking fit, wearing active wear