Persuasive Techniques

Persuasive Techniques

1. Flattery - Complimenting your audience.

   • Eg A person of your intelligence deserves much better than this.

2. Opinion - A personal viewpoint often presented as if factual.

   • Eg In my view, this is the best thing to have ever happened.

3. Hyperbole - Exaggerated language used for effect.

   • Eg It is simply out of this world - stunning!

4. Personal Pronouns - 'I', 'You' and 'We'.

   • Eg You are the key to this entire idea succeeding - we will be with you all the way. I can't thank you enough!

5. Imperative Command - Instructional language.

   • Eg Get on board and join us!

6. Triples - Three points to support an argument.

   • Eg Safer streets mean comfort, reassurance and peace of mind for you, your family and your friends.

7. Emotive Language - Vocabulary to make the audience/reader feel a particular emotion.

   • Eg There are thousands of animals at the mercy of our selfishness and disregard for kindness.

8. Statistics and Figures - Factual data used in a persuasive way.

   • Eg 80% of people agreed that this would change their community for the better.

9. Rhetorical Question - A question which implies its own answer.

   • Eg Who doesn't want success?