Zusammenfassung der Ressource
Apple TNC
- Technology that has generated Apples growth
- Focus on highly mobile devices
- Stylish designs
- Slick marketing and branding
- Innovitive products
- Ipod, Iphone, Macs, Ipad
- Why manufactured in Asia?
- 2 key man suppliers Foxconn + Quanta
computer
- Taiwanese companies
- Mainland factories in China
- Benefit Apple
- Large supply of skilled workers
- Low paid
- Suppliers compete with each other for
Apple contracts, cheaper prices
- RISKS
- Media scrutiny over workers
- High suicide rate
- 70hr week long shifts
- Breaches employment laws
- Apples environment criticism
- Greenpeace "A Greener Apple" Campaign
- Increased product recycling
- Removing harmful chemicals
- Removed use of PVC plastics + flame retardents
- Why customers £££ for Apple
- "Must have products"
- USA survey
- Average 31yr olds
- Av. Income 26% higher than
national av.
- 58% uni degree
- = Young, wealthy educated
customers
- Geography of product design, production + sales
- North of the Brandt line
- 44% 2010 sales USA
- Only 4 stores in developing countries
- 402 developed
- 49,000 employees in developed