Qual & Quan

Qual & Quan

1. qualitative

   • descriptive not numerical gives rich insiht into the thoughts and feelings and reasons behind behavouir
   • strengths
     • indepth
     • holistic
   • weaknesses
     • subjective
     • hard to conclude
     • bias

2. quantitative

   • numerical data that can be analysed statistically to compare groups of participants
   • strengths
     • easy to compare
     • usually reliable
       • as collected in controlled conditions
     • objective
   • weaknesses
     • no insight
     • reductionist