ONLINE SHOPPING

ONLINE SHOPPING

1. What is online shopping?

   • In terms of electronic commerce, an online purchase is the voluntary action of acquiring a good or contracting a service remotely, through the internet, in exchange for a price.

2. How are they handled?

   • Planning: Generation, plans and strategies. Execution: Implement tactics and actions Control and monitoring: Monitoring mechanisms

3. Types of purchases

   • Proximity Purchase Occasional Purchase Convenience Shopping Consumer Purchase Purchase Specialist

4. Characteristics of a good buy

   • Suitable product In the right place In the right moment At the right cost