Online Shopping

Start with a broad view

Begin with the mind map titled Online Shopping that includes shipping fees, shopping from anywhere, and online deals and discounts. Use its branches to sort the points into possible benefits and drawbacks. Then consider which points relate to convenience and which relate to cost.

Next, look at The pro and cons of shopping online. It includes saving time, shopping at any time and comparing prices and models across shops. Compare its points with the first map: which ideas appear in both, and which add something different?

Explore grocery shopping

For a more specific example, open Online Grocery Shopping. Its branches cover ordering, delivery, quality and freshness, crowds, and prices. Use those headings to organize what the map says about the experience of buying groceries online.

Follow it with Pros and Cons of Online Grocery Shopping. This map includes ordering at any time, delivery time slots, avoiding crowds and browsing offers. It also mentions difficulties with some websites. Compare how the maps group their points, then make a short list of questions you would ask when comparing grocery shopping options.

Compare shopping formats

The page also lists maps such as Online vs In Store Shopping and Online vs. Traditional Commerce. After studying the broader and grocery maps, use these titles as starting points for exploring comparisons between online and other ways of shopping. Note the criteria used in each map and how they relate to the points you have already seen.

Practice across the unit

Online Shopping is one section of the E-commerce unit in Marketing, advertising and sales. Use the maps here to practice organizing comparisons within that section. There are no quizzes listed on this page, but a free account lets you make your own quiz from the points you have studied, as well as your own mind maps.

Choose a map and turn a few of its branches into questions for practice.