Consumer behavior

Consumer behavior

1. Personal factors

   • Age and life cycle stage
     • Evolutionary stages of the human being
   • Economical
     • Amount of goods and services that a person owns
   • Occupation
     • Work or activity
   • personality and self-concept
     • Qualities that dominate a person
   • Life styke
     • Habits of daily behavior of a person

2. Psicological behavior

   • Motivation
     • Element that encourages a person to act or do something
   • Beliefs and attitudes
     • ideological principles of a person
   • Perception
     • Knowledge of a thing through impressions communicated by the senses
   • Learning
     • Knowledge of an element

3. cultural factors

   • Culture
     • Beliefs, values ​​and customs acquired in society
   • Subculture
     • Group defined by common experiences
   • Social Classes
     • groups of the same social and economic class

4. Social Factors

   • Family
     • Spouse, childrens, influencer, buyer, friends
   • Groups
     • Membership and reference
   • Status
     • Behavior in a social position