MANAGING SPORT IN THE 21ST CENTURY

MANAGING SPORT IN THE 21ST CENTURY

1. All forms of physical activity wich, through casual or organised participation, aim at expressing or improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels.

   • SPORTS implies a collection of separate activities such as golf, soccer, hockey...
   • SPORT is in all-encompassing concept.

2. Nature and scope of the sport industry

   • Types of sport
   • Settings for sporting activities
     • MULTI
     • SINGLE
     • COLLEGE
     • EVENTS, MEETINGS AND TRADE SHOW
     • MEDIA
     • SPONSOR
     • PROFESSIONAL SERVICE
     • FACILITIES
     • MANUFACTURERS AND RETAILERS
   • Sports industry segments
     • PRODUCT TYPE MODEL
     • ECONOMY IMPACT MODEL
     • SPORT ACTIVITY MODEL

3. Sport -Producing Sector

   • I
   • II
   • III
   • IV
   • V
   • VI

4. Unique aspects of sport management

   • SPORT MARKETING
   • SPORT ENTERPRISE FINANCIAL STRUCTURES
   • SPORT INDUSTRY CAREER PATHS
   • SPORT AS A SOCIAL INSTITUTION

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