Australia 2016 Marketing Plan

Australia 2016 Marketing Plan

1. CLC

   • What is CTL sweet spot?
     • Key differentiators - benefits
   • What are the AU customer pain points with their public cloud deployment
   • Adoption Trends
   • Getting ISV deployed on CLC SG
     • Showcase for CLC launch
   • Media
     • Platinum and Gold partners signed up / announcement of partnership
     • Media alerts
     • CLC Press Release
     • Partner led PR
     • Blog
       • CTL CLoud
       • LinkedIn
     • AU Dailies
     • Social media content
   • Messaging deck
     • Collateral
   • Launch plan
     • Proj Mgr
     • RACI done

2. ITS

   • SAP GTM in AU?

3. MNC program

   • COmms
   • Target audience
     • Field Marketing
     • Sellers
     • Pre-sales
     • Product specialists
   • Incentive program - cTA
   • Pitch to US media
     • US companies going abroad,
     • Why CTL?
   • US PPC create awareness for region

4. Influencer Relations

   • AR ~ 10% of retainer
   • PR ~ 70%
   • Social - 20%
     • Twitter handle management