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Australia 2016 Marketing Plan

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Australia 2016 Marketing Plan
Stacy Seah
Mindmap von Stacy Seah, aktualisiert more than 1 year ago
Stacy Seah
Erstellt von Stacy Seah vor mehr als 8 Jahre
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Zusammenfassung der Ressource

Australia 2016 Marketing Plan
  1. CLC
    1. What is CTL sweet spot?
      1. Key differentiators - benefits
      2. What are the AU customer pain points with their public cloud deployment
        1. Adoption Trends
          1. Getting ISV deployed on CLC SG
            1. Showcase for CLC launch
            2. Media
              1. Platinum and Gold partners signed up / announcement of partnership
                1. Media alerts
                  1. CLC Press Release
                    1. Partner led PR
                      1. Blog
                        1. CTL CLoud
                          1. LinkedIn
                          2. AU Dailies
                            1. Social media content
                            2. Messaging deck
                              1. Collateral
                              2. Launch plan
                                1. Proj Mgr
                                  1. RACI done
                                2. ITS
                                  1. SAP GTM in AU?
                                  2. MNC program
                                    1. COmms
                                      1. Target audience
                                        1. Field Marketing
                                          1. Sellers
                                            1. Pre-sales
                                              1. Product specialists
                                              2. Incentive program - cTA
                                                1. Pitch to US media
                                                  1. US companies going abroad,
                                                    1. Why CTL?
                                                    2. US PPC create awareness for region
                                                    3. Influencer Relations
                                                      1. AR ~ 10% of retainer
                                                        1. PR ~ 70%
                                                          1. Social - 20%
                                                            1. Twitter handle management
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