9 Nostalgia

9 Nostalgia

1. the past v. present

   • attraction to the past because it is complete
   • unsatisfying present, good old days past (Hobsbawm 1997)
   • fleeting nature, reality fiction blurred boundaries, collapse of time and space, intensified by media and consumer culture
   • past highly marketable, acceleration of tech

2. Baudrillard

   • Third Order of Simulacrum
     • heritage simulations
       • own realities

3. Jameson

   • cultural schizophrenia
     • perpetual present
       • history becomes phantasy (mediated images of past)
     • ' intertextuality” as a deliberate, built in feature of the aesthetic effect ... displaces real history'
   • historicism
     • not longing for authentic past (irrelevant in PM) but the style
       • cherry picking history
     • demand for past: tv viewing, heritage, vintage, retro communities
       • re-enchanting the present?
         • romanticized/idealised
       • even bad past still perceived as good
   • Past is tangible and secure- Lowenthal

4. Nostalgia Industry

   • themes create options= more consumption
   • Periods that we remember
     • Periods we dont remember
       • manufactured, idealized past
     • memory banks (Recuber)

5. Retrophilic culture

   • fans create utopian spaces (Grey, 2007)
     • Sassatelli- dreaming with eyes open
       • Spitalfields House- made up story
         • aestheticization, similar to abandoned places
     • avatar, vintage presence
       • Us and them perspective
       • where are you? what time period
   • historical simulacra eg. Retrospective Magazine
   • Escapist
     • 'alternative to unacceptable present' Lowenthal
     • anaesthetic, decelaration (a perceived simpler existance), provides structure
       • Considering the past: commodity, antidote, spectacle
   • Authenticity
     • urgency to find genuine, paradox authenticity irrelevant in PM
       • connect to past, distance from present
         • Benjamin: aura of genuine objects unfindable in present
   • Identity
     • fashion, values, individuality (jameson says a thing of the past)
   • Response
     • Dialectical opposition > the rejection of advanced consumerism and yet the nostalgia (consumer) industry permits us to travel back in time

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