Interviews

Interviews

1. Unstructured interviews

   • Informal
   • General talk where interviewers ask questions based on research
   • No written questions
   • Ethnographic
   • Depth and detail
   • Qualitative data
   • Strengths
     • Respondant is centre of research
     • Flexible
     • Encourages people to open up
     • Gain empathy
     • Get rapport
   • Weaknesses
     • Difficult to analyse
     • Less representative
     • More expensive
     • Interviewer effect
   • Quirk and lelliot: Life of a psyciatric ward

2. Group interviews

   • Unstructured interviews
   • Groups instead of individuals
   • Usually for children to take away pressure
   • Strengths
     • Truer image of behaviour
     • Can see how people react in groups
     • Multiple opinions
   • Weaknesses
     • May not get everyone's opinions
     • People with different opinions may not want to speak out
     • interviewer effect

3. Semi-structured interviews

   • Closed and open questions
   • Can stray from written questions
   • Try to add depth and detail
   • Try to assess the truth
   • Quantitative and qualitative data
   • Probing
   • Strengths
     • Depth and detail
     • Can asses truth
     • Add in questions if needed
   • Weaknesses
     • Can take time
     • Not reliable
   • Archer (2003) used them her interviews of muslims

4. Roger Gomm

   • Demand charecteristics